Weasleys' Wizard Wheezes, also known as Weasley and Weasley is a joke shop located at Number 93 Diagon Alley founded by Fred and George Weasley. It sells practical joke objects, such as Extendable Ears, a Reusable Hangman, and Fred and George's special WonderWitch products, such as Love Potions, Ten-Second Pimple Vanishers, and Pygmy Puffs. There is also a section of Muggle Magic Tricks "for freaks like Dad"[HP6], which are said to do steady business, despite not being big sellers. The shop also sells a number of defensive magical objects. This establishment started out as an 'owl-post service' led by the twins from The Burrow, their home. A year later the establishment was led by the twins inside Hogwarts, selling joke-products until the final shop was opened.
- George Weasley: "Harry, you help yourself to anything you want, all right? No charge."
- Harry Potter: "I can't do that!"
- Fred Weasley: "You don't pay here... you gave us our start-up loan, we haven't forgotten. Take whatever you like, and just remember to tell people where you got it, if they ask."
- — Fred and George, with Harry in 1996[src]
While still students at Hogwarts, Fred and George were inspired to develop a number of practical joke products, which they initially developed in their room at The Burrow. Their initial efforts were sold as mail-order items using owl post. Their mother discovered the orders while cleaning their room one day. She didn't support their wild ambitions, considering that most of the products that they'd created were dangerous, and wished them to get jobs in the Ministry of Magic like their father. Even though she burned the orders, her twin sons still maintained their ambition to open a joke shop. To raise money for their shop, they started by betting their life's savings with Ludo Bagman on the outcome of the Quidditch World Cup. They won, but Bagman paid them off with Leprechaun gold, which vanished after a few hours, wiping out their savings, and putting their dream in peril.
The Weasleys got the money for the shop from Harry Potter's un-wanted Triwizard Tournament winnings of 1,000 Galleons. Since Harry gave them their start-up loan, Fred and George allow him to help himself to whatever he wants, free of charge.
Fred and George's Final Year at Hogwarts School
- "We were thinking of buying Zonko's. A Hogsmeade branch, you know, but a fat lot of good it'll do us if you lot aren't allowed out at weekends to buy our stuff anymore..."
- —Fred thinking of buying Zonko's.[src]
Prior to their departure, they offered a discount for any Hogwarts students who would swear to use their products to eliminate Umbridge.
Argus Filch banned all of Fred and George's products from Hogwarts in 1996. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in Diagon Alley shortly after leaving Hogwarts in April 1996, employing a shop assistant named Verity. They also intended to buy Zonko's Joke Shop in Hogsmeade in order to extend their business. However, due to Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this.
The Second Wizarding War
In the summer of 1997, the Death Eaters seized control of the British Ministry of Magic. In the spring of 1998, it was discovered that the Weasleys had been helping the fugitive Harry Potter, and the family went into hiding. Although forced to close the shop in Diagon Alley, Fred and George continued to sell their products via mail order while at their Aunt Muriel's. Fred and George both fought in the Battle of Hogwarts, where Fred was killed in an explosion.
After the War
George continued to operate the business after Fred's death, despite never fully getting over the loss of his twin. He was eventually joined by his brother Ron, who had previously worked as an Auror alongside Harry Potter to track down Death Eaters that had gone into hiding after the war. Together, they were able to successfully turn Weasley's Wizard Wheezes into an enormous money-spinner again.
Known Joke products
- Anti Gravity Hats - "Ruin a gentleman's day by making his hat fly away!"
- Aviatomobile - a flying toy car. Costs 3 sickles and 11 knuts. Possibly made in the likeness of their father's flying car.
- Canary Creams - temporarily transfigures the eater into a canary.
- Edible Dark Marks - "They'll make anyone sick!"
- Extendable Ears - used to hear voices at the other end of the ear.
- Headless Hats - make the wearer's head invisible (along with the hat itself).
- Muggle magic tricks/pranks - for "freaks like [their] dad", not a real money spinner.
- Patented Daydream Charms, virtually undetectable highly realistic thirty-minute daydreams (side-effects can be: slight drooling and a dazed expression, Not for sale for wizards under 16).
- Portable Swamp - creates a swamp when used.
- Punching telescopes - when squeezed, gives the user a black eye which is almost impossible to remove (Hermione Granger was a victim of one in 1996). Costs 12 sickles and 26 knuts.
- Quills - in Smart Answer, Self Inking and Spell Checking varieties.
- Reusable Hangman - "Spell It Or He'll Swing."
- Skiving Snackbox - A Skiving Snackbox is a range of sweets to make the user ill. The user develops strange symptoms depending on the type of snack eaten. The purpose of these was to make a student appear unable to stay in class. Most came in two colour-coded parts: one that would cause the malady, and one that would heal the pupil once they had left class. They include: Fainting Fancies, Fever Fudge, Nosebleed Nougat, and Puking Pastilles.
- Ton-Tongue Toffee (tested by the Weasley twins on Dudley Dursley[HP4]) - when eaten, they cause the tongue to rapidly swell and turn purple.
- Trick wands - turn into a variety of unexpected things when waved.
- U-No-Poo - a causative product with a name meant to parody "You-Know-Who" (causes constipation).
- Weasleys' Wildfire Whiz-bangs - unstoppable fireworks that violently explode when hit by a stunning spell and multiply by ten at any attempt to vanish them. These include a shocking pink-wheel, fire-breathing dragons, sparklers that spell out profanity, rockets with long tails of silver stars, and standard firecrackers. When any two types collide, they make new effects. Include Basic Blaze Box and Deflagration Deluxe. Background History: In Fred and George's final year, they used these fireworks as a protest against the Defence Against the Dark Arts teacher and new Headmistress, Professor Umbridge.
- Decoy Detonators, when dropped they run away and explode out of sight, giving the person a diversion if necessary.
- Peruvian Instant Darkness Powder When thrown into the air, this powder covers everything around it in darkness, which cannot be penetrated by spells like Lumos or Incendio, although the Hand of Glory can be used to see through it. It is used by Draco Malfoy against the members of Dumbledore's Army while smuggling Death Eaters into Hogwarts through the Room of Requirement.
- Shield Hats, Cloaks and Gloves used by the Ministry of Magic for defense against enemy forces, using a Shield Charm.
- Love Potions, that when drunk, will give the drinker an obsession with the one who bought the drink (love being impossible to manufacture). They work for up to twenty-four hours at a time, depending on the weight of the boy and attractiveness of the girl. Like all love potions the effects can increase the longer they're kept. This potion is very strong and only a very skilled potioneer can make the cure for the love potions.
- Pygmy Puffs, miniature puffskeins with pink or purple fur. They have small, beady eyes and ears. Ginny Weasley is a known owner of Arnold the Pygmy Puff.
- Ten-Second Pimple Vanisher, excellent on everything from boils to blackheads.
- Candy In A Can, "This product contains candy"
- Wakefields Off the Record Glow in the Dark Gum, glow in the dark bubblegum.
Employees and associates
- Harry Potter (Investor)
- Fred Weasley (Founder)
- George Weasley (Founder)
- Ronald Weasley (Little Brother)
- Verity (Employee)
- All employees at Weasleys' Wizard Wheezes wear a magenta robe.
- The first official premises of Weasleys' Wizard Wheezes was at 93 Diagon Alley.
- During 1997, the founders, Fred and George Weasley were known to be looking at buying Zonko's Joke Shop after it closed. However, due to various complications such as Fred's death and the return of Voldemort, it is unknown whether this purchase was actually made or not. It is assumed that it was purchased, as the business was highly successful after Voldemort's death. If this second location was purchased, Weasleys' Wizard Wheezes could also have a branch located in Hogsmeade.
Behind the scenes
- In the film adaptation of Harry Potter and the Half-Blood Prince, creative designer Nicholas Saunders created some prop pieces of new WWW products that were not mentioned in the novel:
- The film's graphic designer, Eduardo Lima revealed that there are more than 300 names of products they had invented just for the film adaptation of "Weasleys' Wizard Wheezes".
- On the 2nd-disc DVD special feature of Harry Potter and the Half-Blood Prince, several name of products are revealed, such as:
- Because Harry did not give his Triwizard Winnings over to Fred and George onscreen in the film version of Harry Potter and the Goblet of Fire, it is not clear just how the Weasley twins were able to establish Weasleys' Wizard Wheezes in the first place in the film adaption of Harry Potter and the Half-Blood Prince.
- The cash register used in the sixth film was bought off on eBay.
- Despite the rebellious nature of some of these products, the twins were nevertheless subject to certain Ministry regulations.
- Harry Potter and the Goblet of Fire
- Harry Potter and the Order of the Phoenix (First mentioned)
- Harry Potter and the Order of the Phoenix (film) (as Weasley and Weasley)
- Harry Potter and the Half-Blood Prince
- Harry Potter and the Half-Blood Prince (film)
- Harry Potter and the Half-Blood Prince (video game)
- Harry Potter and the Deathly Hallows (Mentioned only)
- Harry Potter: A Pop-Up Book
- LEGO Harry Potter: Characters of the Magical World (Mentioned only)
- LEGO Harry Potter: Years 5-7
Notes and references