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Weasleys' Wizard Wheezes

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—Sign outside Weasleys' Wizard Wheezes[src]

Weasleys' Wizard Wheezes, also known as Weasley and Weasley[1], is a joke shop located at Number 93 Diagon Alley founded by Fred and George Weasley.

The shop contains practical joke objects, such as Extendable Ears, a Reusable HangmanSkiving Snackboxes, and Fred and George's special WonderWitch products, such as; Love Potions, Ten-Second Pimple Vanishers, and  Pygmy Puffs. There is also a section of Muggle Magic Tricks "for freaks like Dad"[HP6], which are said to do steady business, despite not being big sellers. The shop also sells a number of defensive magical objects. This establishment started out as an 'owl-post service' led by the twins from the Burrow, (later continued from Hogwarts), selling joke-products until the final shop was opened.

The shop was the Weasley twins' dream. However, they had a few things holding them back. Their mother, Molly Weasley, attempted to force them through their 7th and final year at Hogwarts, but they boiled over during Umbridge's time at Hogwarts and dramatically flew away on broom sticks. The money for the shop was donated to them from Harry Potter, who gave them his Triwizard Tournament prize of 1,000 Galleons.


Starting up

George Weasley: "Harry, you help yourself to anything you want, all right? No charge."
Harry Potter: "I can't do that!"
Fred Weasley: "You don't pay here... you gave us our start-up loan, we haven't forgotten. Take whatever you like, and just remember to tell people where you got it, if they ask."
— Fred and George, with Harry in 1996[src]
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Fred Weasley and George Weasley (founders)

While still students at Hogwarts, Fred and George were inspired to develop a number of practical joke products, which they initially developed in their room at The Burrow. Their initial efforts were sold as mail-order items using owl post. Their mother discovered the orders while cleaning their room one day. She didn't support their wild ambitions, considering that most of the products that they'd created were dangerous, and wished them to get jobs in the Ministry of Magic like their father. Even though she burned the orders, her twin sons still maintained their ambition to open a joke shop. To raise money for their shop, they bet their life's savings with Ludo Bagman on the outcome of the Quidditch World Cup. They won, but Bagman paid them off with Leprechaun gold, which vanished after a few hours, wiping out their savings and putting their dream in peril.

Luckily, the twins got the money for the shop from Harry Potter's un-wanted Triwizard Tournament winnings of 1,000 Galleons. Since Harry gave them their start-up loan, Fred and George allow him to help himself to whatever he wants, free of charge.

Seventh year at Hogwarts

"We were thinking of buying Zonko's. A Hogsmeade branch, you know, but a fat lot of good it'll do us if you lot aren't allowed out at weekends to buy our stuff anymore..."
—Fred thinking of buying Zonko's[src]
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The shop in 1996

During their last and unfinished year at Hogwarts, Fred and George tested many of their products on students, wishing to determine if everyone responded the same to their products. Gryffindor prefect Hermione Granger was not pleased.

After releasing their Weasleys' Wildfire Whiz-bangs and Portable Swamp on school grounds and defecting from Hogwarts in order to rebel against Dolores Umbridge's tyrannical rule, the twins set off to Diagon Alley to fulfill their dreams of opening a joke shop, with the winnings of the Triwizard Tournament that Harry Potter gave to them.

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Fred and George Weasley's fireworks terrify Umbridge

Prior to their departure, they offered a discount for any Hogwarts students who would swear to use their products to eliminate Umbridge.

Argus Filch banned all of Fred and George's products from Hogwarts in 1996. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in Diagon Alley shortly after leaving Hogwarts in April 1996, employing a shop assistant named Verity. They also intended to buy Zonko's Joke Shop in Hogsmeade in order to extend their business. However, because of Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this. The twins were strict with their businesses, as they threatened a boy for attempted shoplifting and charged their younger brother Ron full price for all the products. However, they allowed Harry to take anything he wanted, free of charge, which was because of his being their investor. They also accepted patronage from Draco Malfoy (whom they hated), allowing him to buy Peruvian Instant Darkness Powder, which he would use against Dumbledore's Army later, something Ron would resent the twins for.

The Second Wizarding War


The inside trio, Ginny, and Mrs Weasley inside the shop

In the summer of 1997, the Death Eaters seized control of the British Ministry of Magic. In the spring of 1998, it was discovered that the Weasleys had been helping the fugitive Harry Potter, and the family went into hiding. Although forced to close the shop in Diagon Alley, Fred and George continued to sell their products via mail order while at their Aunt Muriel's. Fred and George both fought in the Battle of Hogwarts, where Fred was killed in an explosion whilst fighting alongside Percy Weasley.

After the War

George continued to operate the business after Fred's death, despite never fully getting over the loss of his twin.[2] Two years after Ron became an Auror he left the job, stating that he wanted to help his brother George with a shop he had always loved. Already a highly successful emporium, together they were able to successfully turn Weasley's Wizard Wheezes into an even more enormous money-spinner.[2]


Fred: "That's three Galleons, nine Sickles, and a Knut. Cough up."
Ron: "I'm your brother!"
Fred: "And that's our stuff you're nicking."
— Fred and George won't cut Ron a deal on their products[src]

Known Joke products

Extendable Ears

An Extendable Ear

Explosive Enterprises


Weasleys' Wildfire Whiz-bangs

A Range of Fireworks. This group of fireworks included the original Weasleys' Wildfire Whiz-Bangs, as well as a variety of new and creative pyrotechnic products.

Muggle Magic

Muggle magic tricks/pranks - for "freaks like [their] dad", not a real money spinner.

Defence objects


A line of Weasleys' Wizard Wheezes products designed and marketed for witches. The whole display is violently pink. Although they were soon banned from Hogwarts School of Witchcraft and Wizardry with the rest of the Weasley Wizard Wheezes products, they could be sent in disguised as ordinary perfume or other such bottled products such as cough potions as a part of the mail order service.

Love potion

Love potion


Employees and associates


  • All employees at Weasleys' Wizard Wheezes wear a magenta robe.


  • The first official premises of Weasleys' Wizard Wheezes was at 93 Diagon Alley.
  • During 1997, the founders, Fred and George Weasley were known to be looking at buying Zonko's Joke Shop after it closed. However, due to various complications such as Fred's death and the return of Voldemort, it is unknown whether this purchase was actually made or not. It is assumed that it was purchased, as the business was highly successful after Voldemort's death. If this second location was purchased, Weasleys' Wizard Wheezes could also have a branch located in Hogsmeade.

Behind the scenes

  • Filch's ban on the store's products did not span to Pygmy Puffs, as Ginny Weasley takes her Pygmy Puff, Arnold, in to Hogwarts.
  • The Half-Blood Prince film's graphic designer, Eduardo Lima revealed that there are more than 300 names of products they had invented just for the film adaptation of "Weasleys' Wizard Wheezes".[3]
  • Because Harry did not give his Triwizard Winnings over to Fred and George onscreen in the film version of Harry Potter and the Goblet of Fire, it is not clear just how the Weasley twins were able to establish Weasleys' Wizard Wheezes in the first place in the film adaption of Harry Potter and the Half-Blood Prince.
  • The cash register used in the sixth film was bought off on eBay.[citation needed]
  • Despite the rebellious nature of some of these products, the twins were nevertheless subject to certain Ministry regulations.
  • Fred and George's latter skill with their shop was actually foreshadowed in the video game versions of the series.
    • In the PC/MAC version of the Philospher's Stone the twins trade Harry Bertie Bott's Beans for Famous Wizard trading cards. The Gameboy versions had the boys setting up shop in Classroom 5B with two shops; Weasley Supplies Bargain Basement and Weasley Candy Emporium.
      • This is the only time in the games where the boys have two shops with individual names.
    • The PC/MAC version of Harry Potter and the Chamber of Secrets has the boys set up an economic system of merchants throughout the school, while in the console versions they set up a shop in Gryffindor tower, which is only open at night and must be accessed by sneaking through the Study Room past Percy. In the GBC version it is a shop in Diagon Alley and not connected to the Weasleys in any way.
      • Ironically the boys would end up opening their own shop there four years latter.
    • In Harry Potter and the Prisoner of Azkaban the twins have set up a large shop in a bathroom off of the Gryffindor Common Room. Their inventory has expanded significantly from the second game, including Cauldron Cakes, Pumpkin Pasties, Passwords for the portraits around the castle, and special Chocolate Frog Cards.
      • Most notably, at the back of the shop is a card with the wizard's image blocked out, which Fred and George promise to give Harry for free if he collects all other cards in the set. Collecting all of the Wizard cards unlocks Harry's own wizard card and opens the Bean Bonus Room with an unlimited timer. This is the only time in the series Fred and George have displayed the ability to access the room.


The Harry Potter Wiki has 155 images related to Weasleys' Wizard Wheezes.

Notes and references

The Wizarding World of Harry Potter

Dragon ChallengeFlight of the HippogriffHarry Potter and the Escape From GringottsHarry Potter and the Forbidden JourneyHogwarts ExpressOllivander's Wand Shop


Borgin and BurkesDervish and BangesFilch's Emporium of Confiscated GoodsHoneydukesMadam Malkin's Robes for All OccasionsMagical MenagerieOllivander'sOwl PostQuality Quidditch SuppliesWands by GregorovitchWeasleys' Wizard WheezesWiseacre's Wizarding EquipmentZonko's Joke Shop


Florean Fortescue's Ice Cream ParlourLeaky CauldronThe Fountain of Fair FortuneThree Broomsticks Inn

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