J.K. Rowling's most recent project, Pottermore, has been officially announced. It is, as its title suggests, more Potter. Serving primarily as a ground for providing supplementary material, it will also serve to simulate the Wizarding experience through the internet. Pottermore will also have an online store where you can purchase, amongst other things, the entire septology as an eBook. Hit the jump for the official press release!

For this groundbreaking collaborative project, J.K. Rowling has written
extensive new material about the characters, places and objects in the 
much-loved stories, which will inform, inspire and entertain readers as 
they journey through the storylines of the books. Pottermore will later 
incorporate an online shop where people can purchase exclusively the long-
awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publish-
ers worldwide, and is ultimately intended to become an online reading ex-
perience, extending the relevance of Harry Potter to new generations of
readers, while still appealing to existing fans. As the Pottermore Shop
develops, it is intended that it should include further products designed
specifically for Harry Potter fans, offering a potential outlet for Sony 
products and services related to Pottermore. In keeping with Harry Potter’s
international appeal, the site will launch in English, French, Italian, Ger-
man and Spanish, with more languages to follow. 

In the new website, the storyline will be brought to life with sumptuous
newly-commissioned illustrations and interactive ‘Moments’ through which
you can navigate, starting with the first book, Harry Potter and the Phi-
losopher’s Stone. On entering, you choose a magic username and begin your
experience. As you move through the chapters, you can read and share exclu-
sive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can 
you. You visit Diagon Alley, get sorted into a house, cast spells and mix
potions to help your house compete for the House Cup. 

At a press conference at the Victoria & Albert Museum in London, Rowling
revealed some key features of the website. In an announcement which will
thrill fans, she described how she has brought to life both the Sorting Hat
and Ollivanders experiences from her books for the first time on Pottermore
by revealing the questions asked by the Sorting Hat - which places newcomer
into their Hogwarts houses according to their characteristics - and the
magic behind the Wand Chooser – which finds the right wand for each user
from over 33,000 possible combinations. She also revealed glimpses of the 
new information she has provided on some of the best-loved characters.

​Source: MuggleNet