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"Why, I remember the time when I was writing my second bestseller, Gadding with Ghouls. I believed that the more exposure I got in the press, the better my career would progress. Trouble was, I became overexposed! And it wasn't until I went mysteriously missing for three weeks, subsequently leaking the story to the Prophet that I'd been captured by Trolls in the wilds of Stockton-on-Tees, that I managed to regain my former prominent position as the world's most popular wizard."
— Lockhart to Harry Potter at the Flourish and Blotts[src]

Stockton-on-Tees is a is a market town in North East England, in County Durham.

According to Gilderoy Lockhart, he initially believed that the more exposure he got in the press, the better his career would progress. By the time he was writing his second bestseller, Gadding with Ghouls, he became overexposed, something that damaged his popularity. He, then, went mysteriously missing for three weeks, after which he leaked to the Daily Prophet that he had been captured by trolls in the wilds of Stockton-on-Tees. The story boosted his popularity once again.[1]

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