According to designer Stuart Craig, his team wanted to depict the Tower in a "gloomy atmospheric light".
Concept art of the Shaw News logo / Shaw Tower by designer Stuart Craig.
Early design of Shaw Tower, using the Radiator building (Bryant Park Hotel) as inspiration.
A slick design for Shaw's office space situated in lower Manhattan high above Trinity Square. Art Deco was the latest fashion and represented the luxury and glamour of a millionaire's lifestyle.
The office of a millionaire like Shaw would contain furniture from all over the world. Further, he would celebrate the Art Deco style that represented modernity and progress in the early 1920s. Chinese designs, particularly from Shanghai, were very fashionable and added a touch of exoticism to the interior.