"245 years dressing the Elegant Wizard"
—Coupon for Gladrags Wizardwear on the Daily Prophet[src]

Gladrags Wizardwear is a clothing store that was founded in 1750[1] and run by Gladrags Wizardwear Group Ltd., with branches in London, Paris and Hogsmeade.[2] It is full of quirky merchandise and appears to specialise in strange and unusual socks.[3]


" [Harry, Ron and Hermione] went into Gladrags Wizardwear to buy a present for Dobby, where they had fun selecting the most lurid socks they could find, including a pair patterned with flashing gold and silver stars, and another that screamed loudly when they became too smelly."

Gladrags took out a large billboard-size advertisement at the final of the 1994 Quidditch World Cup, on 15 August.[2]

Gladrags Daily Prophet

A Gladrags coupon on the Daily Prophet

On 6 March, 1995, Harry Potter, Ronald Weasley and Hermione Granger visited the Hogsmeade branch of Gladrags to buy a pair of novelty socks for Dobby's birthday present.[3]

On 14 January, 1996, there was a 75% off coupon for Gladrags in the Daily Prophet.[1]

Behind the scenes

  • Gladrags is a slang term for clothing purchased vintage or from a consignment shop.
  • Handbags and Gladrags was the name of a 1967 song written by Mike d'Abo, who was at the time the lead singer for Manfred Mann.
  • There is a magazine based out of India called Gladrags, which focuses on the modelling industry and the Ms. India contest.
  • Gladrags is also the name of a company that specialises in organic cloth feminine products.


Notes and references