Florean Fortescue's Ice Cream Parlour was a shop that sold ice cream. Located in North Side, Diagon Alley, next to the Second-Hand Bookshop[1], the Parlour was owned and operated by Florean Fortescue before he disappeared in 1996.[2]


The Parlour is a small shop with places to sit down inside, and a small area outside with a bunch of tables and chairs. Inside, there can be found lots of colourful ice-cream on display.[3]


On Harry Potter's first visit to Diagon Alley, Rubeus Hagrid presented him with a large ice cream (chocolate and raspberry flavoured with chopped nuts), which likely came from Fortescue's establishment.[4]

Harry bought strawberry-and-peanut-butter ice cream for himself, Ron Weasley, and Hermione Granger while they strolled around Diagon Alley during their visit in 1992.

When Harry spent three weeks staying at the Leaky Cauldron and hanging around Diagon Alley in August of 1993, he spent a lot of time at the Parlour doing his homework. Mr Fortescue offered advice about medieval witchcraft for a report Harry was writing and served him free ice cream sundaes every half-hour.[5]

In 1996, Bill Weasley mentioned that Mr Fortescue had been "dragged off" by the looks of the ice cream parlour.[2] It was later confirmed that he had been abducted by Death Eaters, and eventually killed.[6] Voldemort had sought information on the Elder Wand and the lost diadem of Rowena Ravenclaw, and so captured and tortured Fortescue. It was stated that the shop was boarded up after Florean mysterious disappearance.[2] It is unknown what became of the Parlour after his death.


Notes and references

The Wizarding World of Harry Potter

Dragon ChallengeFlight of the HippogriffHarry Potter and the Escape From GringottsHarry Potter and the Forbidden JourneyHogwarts ExpressOllivander's Wand Shop


Borgin and BurkesDervish and BangesFilch's Emporium of Confiscated GoodsHoneydukesMadam Malkin's Robes for All OccasionsMagical MenagerieOllivander'sOwl PostQuality Quidditch SuppliesWands by GregorovitchWeasleys' Wizard WheezesWiseacre's Wizarding EquipmentZonko's Joke Shop


Florean Fortescue's Ice Cream ParlourLeaky CauldronThe Fountain of Fair FortuneThree Broomsticks Inn