In 1996, Divine Magic was promoted in the United Kingdom with a billboard campaign that featured the slogan "Tonight, Make a Little Magic With Your Man." Albus Dumbledore was admiring this billboard when Harry Potter approached him at the subway.
Behind the scenes
- A replica of the billboard is displayed at King's Cross station in The Wizarding World of Harry Potter.
- Harry Potter and the Half-Blood Prince (film) (Appears on billboard)
- Fantastic Beasts and Where to Find Them (film) (Appears on billboard)
- LEGO Harry Potter: Years 5-7 (Appears on billboard)
- The Wizarding World of Harry Potter (Appears on billboard)