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Divine Magic

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Divine Magic was a Muggle women's perfume made by Lima Carneiro.[1] It was sold internationally and was manufactured from at least 1926.[1][2]

A large neon billboard advertising this perfume appeared on the roof of the Sovereign Theatre in Times Square in New York in 1926.[2] It featured the slogan "The Scent of the Season."[2]

In 1996, Divine Magic was promoted in the United Kingdom with a billboard campaign that featured the slogan "Tonight, Make a Little Magic With Your Man."[1][3] Albus Dumbledore was admiring this billboard when Harry Potter approached him at the subway.[1]

Behind the scenes

Magic Sign

A Divine Magic billboard at King's Cross Station in The Wizarding World of Harry Potter Orlando


Notes and references

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