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|location=[[London]], [[England]]
 
|location=[[London]], [[England]]
 
|owner=
 
|owner=
|residents=
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|residents=*[[Garrick Ollivander]]
  +
*[[Florean Fortescue]]
 
|affiliation=
 
|affiliation=
 
}}
 
}}
{{Quote|Harry wished he had eight more eyes... There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon....|Description of [[Harry Potter]]'s first visit in Diagon Alley|Harry Potter and the Philosopher's Stone}}
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{{Quote|Harry wished he had eight more eyes... There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon....|Description of [[Harry Potter]]'s first visit in Diagon Alley.|Harry Potter and the Philosopher's Stone}}
   
'''Diagon Alley''' is a cobbled wizarding alley and shopping area located in [[London]], [[England]] behind a pub called the [[Leaky Cauldron]]. Inside the alley is an assortment of restaurants, shops, and other sights. All items on the [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] [[supply list]] can be bought at Diagon Alley. The alley is completely hidden from the Muggle world which is right outside of its boundaries. It is very large in area and essentially the centre of wizarding London.
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'''Diagon Alley''' is a cobbled wizarding alley and shopping area located in [[London]], [[England]] behind a pub called the [[Leaky Cauldron]].<ref name="PS5">''[[Harry Potter and the Philosopher's Stone]]'' - Chapter 5 (''Diagon Alley'')</ref> Inside the alley is an assortment of restaurants, shops, and other sights. All items on the [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] [[supply list]] can be bought at Diagon Alley. The alley is completely hidden from the [[Muggle]] world which is right outside of its boundaries. It is very large in area and essentially the centre of wizarding [[London]].
   
 
==History==
 
==History==
 
===Creation===
 
===Creation===
It is a popular historical theory that the oldest building in Diagon Alley is [[Gringotts Wizarding Bank]] and that the other shops grew up around it. <ref>Third [[Wizards' Ordinary Magic and Basic Aptitude Test|W.O.M.B.A.T.]] at [[J.K.Rowling Official Site|J.K. Rowling's Official Site]].</ref> However, there is a possibility that [[Ollivanders Wand Shop]] is the oldest building, records dating back to the late fourth century B.C.
+
It is a popular historical theory that the oldest building in Diagon Alley is [[Gringotts Wizarding Bank]] and that the other shops grew up around it.<ref>Third [[Wizards' Ordinary Magic and Basic Aptitude Test|W.O.M.B.A.T.]] at [[J.K.Rowling Official Site|J.K. Rowling's Official Site]]</ref> However, there is a possibility that [[Ollivanders Wand Shop]] is the oldest building, records dating back to the late fourth century B.C.<ref name="PS5"/>
   
 
===Harry Potter's [[1991]] visit===
 
===Harry Potter's [[1991]] visit===
[[Harry Potter]]'s first visit to Diagon Alley with [[Rubeus Hagrid]] marked his re-introduction to the [[wizarding world]]. Hagrid helped Harry shop for his school supplies, and purchased Harry's [[Harry Potter's eleventh birthday|eleventh birthday]] present, the snowy [[owl]] [[Hedwig]], from [[Eeylops Owl Emporium]]. Harry also purchased [[Harry Potter's wand|his wand]] from [[Ollivanders Wand Shop]], and presumably, the other members of Harry's year, including [[Hermione Granger]], did the same.
+
[[Harry Potter]]'s first visit to Diagon Alley with [[Rubeus Hagrid]] marked his re-introduction to the [[wizarding world]]. Hagrid helped Harry shop for his school supplies, and purchased Harry's [[Harry Potter's eleventh birthday|eleventh birthday]] present, the snowy [[owl]] [[Hedwig]], from [[Eeylops Owl Emporium]]. Harry also purchased [[Harry Potter's wand|his wand]] from [[Ollivanders Wand Shop]], and presumably, the other members of Harry's year, including [[Hermione Granger]], did the same.<ref name="PS5"/>
   
 
===Return of the Dark Lord===
 
===Return of the Dark Lord===
 
[[File:Death Eaters at Diagon Alley HBP.jpg|thumb|right|250px|[[Death Eaters]] maniacally attack shops and kidnapping Ollivander along Diagon Alley in [[1996]].]]
 
[[File:Death Eaters at Diagon Alley HBP.jpg|thumb|right|250px|[[Death Eaters]] maniacally attack shops and kidnapping Ollivander along Diagon Alley in [[1996]].]]
{{Quote|The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large [[British Ministry of Magic|Ministry of Magic]] posters that had been pasted over them. Most of these somber purple posters carried blown-up versions of the security advice on the Ministry pamphlets that had been sent out over the summer, but others bore moving black-and-white photographs of [[Death Eaters]] known to be on the loose. ''[…]'' A few windows were boarded up, including those of [[Florean Fortescue's Ice Cream Parlour]]. On the other hand, a number of shabby-looking stalls had sprung up along the street.|Description|Harry Potter and the Half-Blood Prince}}
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{{Quote|The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large [[British Ministry of Magic|Ministry of Magic]] posters that had been pasted over them. Most of these somber purple posters carried blown-up versions of the security advice on the Ministry pamphlets that had been sent out over the summer, but others bore moving black-and-white photographs of [[Death Eaters]] known to be on the loose. ''[…]'' A few windows were boarded up, including those of [[Florean Fortescue's Ice Cream Parlour]]. On the other hand, a number of shabby-looking stalls had sprung up along the street.|Description.|Harry Potter and the Half-Blood Prince}}
   
In [[1996]], the return of [[Tom Riddle|Voldemort]] affected the appearance of Diagon Alley dramatically. Wizards and witches no longer felt safe wandering out in public. The once-crowded streets stood virtually empty, the few shoppers staying together in groups; "Wanted" posters with the faces of [[Death Eaters]] plastered the fronts of once-bright shops and [[Diagon Alley stalls|street stalls]] popped up, hawking "protective" [[amulet]]s and charms.
+
In [[1996]], the return of [[Tom Riddle|Voldemort]] affected the appearance of Diagon Alley dramatically. Wizards and witches no longer felt safe wandering out in public. The once-crowded streets stood virtually empty, the few shoppers staying together in groups; "Wanted" posters with the faces of [[Death Eaters]] plastered the fronts of once-bright shops and [[Diagon Alley stalls|street stalls]] popped up, hawking "protective" [[amulet]]s and charms.<ref name="HBP6">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 6 (''Draco's Detour'')</ref>
   
[[Ollivanders Wand Shop]] and [[Florean Fortescue's Ice Cream Parlour]] were closed following the Death Eater [[Attack on Diagon Alley|attack]], in which [[Garrick Ollivander]] was kidnapped and [[Florean Fortescue]] was kidnapped and later murdered. Several other shops, like [[Scribbulus Writing Instruments]], appeared to have been boarded up as well.
+
[[Ollivanders Wand Shop]] and [[Florean Fortescue's Ice Cream Parlour]] were closed following the Death Eater [[Attack on Diagon Alley|attack]], in which [[Garrick Ollivander]] was kidnapped and [[Florean Fortescue]] was kidnapped and later murdered. Several other shops, like [[Scribbulus Writing Instruments]], appeared to have been boarded up as well.<ref name="HBP6"/>
[[File:Snatchers_in_diagon_alley.jpg|thumb|230px|[[Snatchers]] in Diagon Alley]]
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[[File:Snatchers_in_diagon_alley.jpg|thumb|230px|[[Snatchers]] in Diagon Alley.]]
   
In comparison, the shopfront of [[Fred Weasley|Fred]] and [[George Weasley]]'s joke shop, [[Weasleys' Wizard Wheezes]], "hit the eye like a firework display". The windows were full of colourful assortments of goods that "revolved, popped, flashed, bounced, and shrieked." Passers-by seemed to be stunned and transfixed by this.
+
In comparison, the shopfront of [[Fred Weasley|Fred]] and [[George Weasley]]'s joke shop, [[Weasleys' Wizard Wheezes]], "hit the eye like a firework display". The windows were full of colourful assortments of goods that "revolved, popped, flashed, bounced, and shrieked." Passers-by seemed to be stunned and transfixed by this.<ref name="HBP6"/>
   
When the Death Eaters took over the Ministry, the Alley was patrolled by Snatchers.
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When the Death Eaters took over the Ministry, the Alley was patrolled by [[Snatcher]]s.
   
 
==Location==
 
==Location==
Diagon Alley is accessible from [[Muggle]] London through the Leaky Cauldron, which is on [[Charing Cross Road]], set between a bookshop and a record shop. The Muggles who pass by the inn seem to be "quite unconscious" of its existence. [[Knockturn Alley]], a dark artefacts area, is an offshoot of Diagon Alley.<ref name="PS">''[[Harry Potter and the Philosopher's Stone]]''</ref>
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Diagon Alley is accessible from [[Muggle]] London through the Leaky Cauldron, which is on [[Charing Cross Road]], set between a bookshop and a record shop. The Muggles who pass by the inn seem to be "quite unconscious" of its existence. [[Knockturn Alley]], a dark artefacts area, is an off shoot of Diagon Alley.<ref name="PS5"/>
   
 
===Access===
 
===Access===
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{{Quote|Welcome, Harry, to Diagon Alley.|[[Rubeus Hagrid]] to [[Harry Potter]] during Harry's first visit to Diagon Alley.|Harry Potter and the Philosopher's Stone (film)}}
 
{{Quote|Welcome, Harry, to Diagon Alley.|[[Rubeus Hagrid]] to [[Harry Potter]] during Harry's first visit to Diagon Alley.|Harry Potter and the Philosopher's Stone (film)}}
   
The entrance is behind the The Leaky Cauldron in a small, walled courtyard with a trash can. Diagon Alley can be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the trash can, three up and two across). The wall goes in a small hole first but forms a large archway.<ref name="PS"/> It can also be accessed by [[Floo powder]]<ref name="CoS">''[[Harry Potter and the Chamber of Secrets]]''</ref> and [[Apparition]]. There may be other entrances as well.
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The entrance is behind the the Leaky Cauldron in a small, walled courtyard with a trash can. Diagon Alley can be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the trash can, three up and two across). The wall goes in a small hole first but forms a large archway.<ref name="PS5"/> It can also be accessed by [[Floo powder]]<ref name="CS4">''[[Harry Potter and the Chamber of Secrets]]'' - Chapter 4 (''At Flourish and Blotts'')</ref> and [[Apparition]]. There may be other entrances as well.
   
Diagon Alley connects to a second, less reputable shopping district, [[Knockturn Alley]].
+
Diagon Alley connects to a second, less reputable shopping district, [[Knockturn Alley]].<ref name="CS4"/>
   
 
===Community===
 
===Community===
 
[[File:Diagon_Alley.jpg|thumb|250px|A drawing of Diagon Alley]]
 
[[File:Diagon_Alley.jpg|thumb|250px|A drawing of Diagon Alley]]
Inside the Alley is an assortment of restaurants, shops, and other sights; some even have tables out front with coloured umbrellas.<ref name="PoA">''[[Harry Potter and the Prisoner of Azkaban]]''</ref> Particularly during the days or weeks before school starts at Hogwarts, the location is packed with witches and wizards, though shops are open year-round as witches and wizards travel to the location for various goods. While the shops include many school-supply locations, there are also many locations important to the wizarding world, such as [[Gringotts Wizarding Bank]] and [[Ollivanders Wand Shop]]. Diagon Alley is also the location of [[Weasleys' Wizard Wheezes]], established by [[Fred and George Weasley]] shortly after leaving [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]]<ref name="HBP">''[[Harry Potter and the Half-Blood Prince]]''</ref>.
+
Inside the Alley is an assortment of restaurants, shops, and other sights; some even have tables out front with coloured umbrellas.<ref name="PA4">''[[Harry Potter and the Prisoner of Azkaban]]'' - Chapter 4 (''The Leaky Cauldron'')</ref> Particularly during the days or weeks before school starts at Hogwarts, the location is packed with witches and wizards, though shops are open year-round as witches and wizards travel to the location for various goods. While the shops include many school-supply locations, there are also many locations important to the wizarding world, such as [[Gringotts Wizarding Bank]] and [[Ollivanders Wand Shop]]. Diagon Alley is also the location of [[Weasleys' Wizard Wheezes]], established by [[Fred and George Weasley]] shortly after leaving [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]].<ref name="HBP6"/>
   
 
==Locations==
 
==Locations==
 
 
*[[2nd Hand Brooms]]: A shop that sells used [[broomstick]]s.
 
*[[2nd Hand Brooms]]: A shop that sells used [[broomstick]]s.
 
*[[Amanuensis Quills]]: A shop in Diagon Alley that sells quills. It is next to Madam Malkin's Robes For All Occasions shop.
 
*[[Amanuensis Quills]]: A shop in Diagon Alley that sells quills. It is next to Madam Malkin's Robes For All Occasions shop.
 
*[[Broomstix]]: A shop that sells [[broomstick]]s.
 
*[[Broomstix]]: A shop that sells [[broomstick]]s.
*[[Eeylops Owl Emporium]]: A pet shop located in Diagon Alley that sells [[owl]]s and various other things needed for the care of owls, like Owl Treats. It sells a variety of breeds, including Screech, Barn, Tawny, Brown, and Snowy.
+
*[[Eeylops Owl Emporium]]: A pet shop located in Diagon Alley that sells [[owl]]s and various other things needed for the care of owls, like Owl Treats. It sells a variety of breeds, including [[Screech Owl|Screech]], [[Barn Owl|Barn]], [[Tawny Owl|Tawny]], [[Brown Owl|Brown]], and [[Snowy Owl|Snowy]].<ref name="PS5"/><ref name="HBP6"/><ref name="pottermore">''[[Pottermore]]''</ref>
*[[Florean Fortescue's Ice Cream Parlour]]: It was owned and operated by [[Florean Fortescue]], and was located at Diagon Alley.
+
*[[Florean Fortescue's Ice Cream Parlour]]: It was owned and operated by [[Florean Fortescue]], and was located at Diagon Alley.<ref name="PA4"/><ref name="HBP6"/>
*[[Flourish and Blotts]]: A popular bookshop in Diagon Alley where most [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students purchase their schoolbooks.
+
*[[Flourish and Blotts]]: A popular bookshop in Diagon Alley where most [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students purchase their schoolbooks.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="HBP6"/><ref name="pottermore"/>
*[[Gambol and Japes Wizarding Joke Shop]]: Gambol and Japes Wizarding Joke Shop is located in Diagon Alley. [[Fred and George Weasley|Fred and George]], and [[Lee Jordan]] stocked up on [[Dr. Filibuster's Fabulous Wet-Start, No-Heat Fireworks]].
+
*[[Gambol and Japes Wizarding Joke Shop]]: Gambol and Japes Wizarding Joke Shop is located in Diagon Alley. [[Fred and George Weasley|Fred and George]], and [[Lee Jordan]] stocked up on [[Dr. Filibuster's Fabulous Wet-Start, No-Heat Fireworks]].<ref name="CS4"/>
*[[Gringotts Wizarding Bank]]: Gringotts is the only known bank of the wizarding world. It was created by the goblin [[Gringott]]. It is located in Diagon Alley and is owned and run by [[Goblin]]s. In addition to storing money and valuables for wizards, one can go there to exchange Muggle money for wizarding money.
+
*[[Gringotts Wizarding Bank]]: Gringotts is the only known bank of the wizarding world. It was created by the goblin [[Gringott]]. It is located in Diagon Alley and is owned and run by [[Goblin]]s. In addition to storing money and valuables for wizards, one can go there to exchange Muggle money for wizarding money.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="pottermore"/>
*[[Junk shop]]: A shop that sells secondhand items such as broken wands, lopsided scales, etc.
+
*[[Junk shop]]: A shop that sells secondhand items such as broken wands, lopsided scales, etc.<ref name="HBP12">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 12 (''Silver and Opals'')</ref>
*[[Leaky Cauldron|The Leaky Cauldron]]: A popular Wizarding pub in [[London]]. It is the entrance to Diagon Alley.
+
*[[Leaky Cauldron|The Leaky Cauldron]]: A popular Wizarding pub in [[London]]. It is the entrance to Diagon Alley.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="HBP6"/><ref name="HBP32">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 32 (''Out of the Fire'')</ref><ref name="pottermore"/>
*[[Madam Malkin's Robes for All Occasions]]: Sometimes simply referred to as Madam Malkin's, it is a shop in Diagon Alley. Students get their [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] school uniforms there, and also dress robes, travelling cloaks, and the like.
+
*[[Madam Malkin's Robes for All Occasions]]: Sometimes simply referred to as Madam Malkin's, it is a shop in Diagon Alley. Students get their [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] school uniforms there, and also dress robes, travelling cloaks, and the like.<ref name="PS5"/><ref name="PA4"/><ref name="HBP6"/><ref name="pottermore"/>
 
*[[Madam Primpernelle's Beautifying Potions]]: Located at 275 Diagon Alley, this shop helps witches getting rid of "warts and worse".
 
*[[Madam Primpernelle's Beautifying Potions]]: Located at 275 Diagon Alley, this shop helps witches getting rid of "warts and worse".
*[[Magical Menagerie]]: One of the shops where students buy their pets and supplies.
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*[[Magical Menagerie]]: One of the shops where students buy their pets and supplies.<ref name="PA4"/><ref name="pottermore"/>
*[[Obscurus Books]]: Located at 18a Diagon Alley, Obscurus is a Wizarding book publisher. Its range of titles include the popular ''[[Fantastic Beasts and Where to Find Them]]''.
+
*[[Obscurus Books]]: Located at 18a Diagon Alley, Obscurus is a Wizarding book publisher. Its range of titles include the popular ''[[Fantastic Beasts and Where to Find Them]]''.<ref name="fbwt">''[[Fantastic Beasts and Where to Find Them (real)]]''</ref>
*[[Ollivanders Wand Shop]]: Ollivanders Wand Shop is the sole wand shop of Diagon Alley. Peeling gold letters over the door of the shop read: Ollivanders: Makers of Fine Wands since 382 B.C.. The shop's display consists of a solitary wand laying on a faded purple cushion in the dusty window. The shop is tiny, empty except for a single, spindly chair in the corner. Thousands of narrow boxes containing wands are piled right up to the ceiling of the tiny shop, and the whole place has a thin layer of dust about it.
+
*[[Ollivanders Wand Shop]]: Ollivanders Wand Shop is the sole wand shop of Diagon Alley. Peeling gold letters over the door of the shop read: Ollivanders: Makers of Fine Wands since 382 B.C.. The shop's display consists of a solitary wand laying on a faded purple cushion in the dusty window. The shop is tiny, empty except for a single, spindly chair in the corner. Thousands of narrow boxes containing wands are piled right up to the ceiling of the tiny shop, and the whole place has a thin layer of dust about it.<ref name="PS5"/><ref name="GF18">''[[Harry Potter and the Goblet of Fire]]'' - Chapter 18 (''The Weighing of the Wands'')</ref><ref name="HBP6"/><ref name="pottermore"/>
*[[Potage's Cauldron Shop]]: A shop that sells [[cauldron]]s.
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*[[Potage's Cauldron Shop]]: A shop that sells [[cauldron]]s.<ref name="PS5"/>
*[[Quality Quidditch Supplies]]: A shop in Diagon Alley. Its main products are things having to do with [[Quidditch]] such as [[Quaffle]]s, [[Bludger]]s, and [[broomstick]]s.
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*[[Quality Quidditch Supplies]]: A shop in Diagon Alley. Its main products are things having to do with [[Quidditch]] such as [[Quaffle]]s, [[Bludger]]s, and [[broomstick]]s.<ref name="PA4"/>
 
*[[Scribbulus Writing Instruments]]: A shop that sells ink and presumably other stationary items (quills, parchment).
 
*[[Scribbulus Writing Instruments]]: A shop that sells ink and presumably other stationary items (quills, parchment).
 
*[[Secondhand robe shop]]: A shop that sells secondhand robes.
 
*[[Secondhand robe shop]]: A shop that sells secondhand robes.
*[[Slug & Jiggers Apothecary]]: Where students buy their potion ingredients.
+
*[[Slug & Jiggers Apothecary]]: Where students buy their potion ingredients.<ref name="PS5"/><ref name="CS4"/><ref name="HBP6"/>
 
*[[Sugarplum's Sweets Shop]]: A shop that sells confections.
 
*[[Sugarplum's Sweets Shop]]: A shop that sells confections.
 
*[[TerrorTours]]: Located at 59 Diagon Alley, TerrorTours is presumably a travel agency for wizards and witches.
 
*[[TerrorTours]]: Located at 59 Diagon Alley, TerrorTours is presumably a travel agency for wizards and witches.
[[File:Exterior of Weasleys Wizards Wheezes shop.JPG|thumb|Weasley's Wizard Wheezes, a shop in Diagon Alley]]
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[[File:Exterior of Weasleys Wizards Wheezes shop.JPG|thumb|Weasley's Wizard Wheezes, a shop in Diagon Alley.]]
 
*[[The Ministry Press]]: A publishing house affiliated to the [[British Ministry of Magic|Ministry of Magic]].
 
*[[The Ministry Press]]: A publishing house affiliated to the [[British Ministry of Magic|Ministry of Magic]].
 
*The [[Daily Prophet's main office]]: Presumably where the ''[[Daily Prophet]]'' newspapers are printed.
 
*The [[Daily Prophet's main office]]: Presumably where the ''[[Daily Prophet]]'' newspapers are printed.
*[[Twilfitt and Tatting's]]: Twilfitt and Tatting's is a wizarding clothing shop located in Diagon Alley. Given that it is favoured by elitist pure-blood witch [[Narcissa Malfoy]], it is probably an upmarket shop.
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*[[Twilfitt and Tatting's]]: Twilfitt and Tatting's is a wizarding clothing shop located in Diagon Alley. Given that it is favoured by elitist pure-blood witch [[Narcissa Malfoy]], it is probably an upmarket shop.<ref name="HBP6"/>
*[[Weasleys' Wizard Wheezes]]: Located at 93 Diagon Alley, it is a joke shop owned by [[Fred and George Weasley]]. It sells practical joke objects, such as [[Extendable Ears]], a [[Reusable Hangman]], and Fred and George's special [[WonderWitch]] products, such as [[Love Potion|love potions]] and ten-second pimple remover. There is also a section of Muggle magic tricks in honour of their father [[Arthur Weasley|Arthur]]. They're not big sellers, but they do fairly well.
+
*[[Weasleys' Wizard Wheezes]]: Located at 93 Diagon Alley, it is a joke shop owned by [[Fred and George Weasley]]. It sells practical joke objects, such as [[Extendable Ears]], a [[Reusable Hangman]], and Fred and George's special [[WonderWitch]] products, such as [[Love Potion|love potions]] and ten-second pimple remover. There is also a section of Muggle magic tricks in honour of their father [[Arthur Weasley|Arthur]]. They're not big sellers, but they do fairly well.<ref name="HBP6"/>
*[[Whizz Hard Books]]: Located at 129B Diagon Alley. Whizz Hard Books is a Wizarding book publisher. Its range of titles include the popular ''[[Quidditch Through the Ages]]'' and ''[[Hairy Snout, Human Heart]]''.
+
*[[Whizz Hard Books]]: Located at 129B Diagon Alley. Whizz Hard Books is a Wizarding book publisher. Its range of titles include the popular ''[[Quidditch Through the Ages]]'' and ''[[Hairy Snout, Human Heart]]''.<ref name="QTA">''[[Quidditch Through the Ages (real)]]''</ref>
 
*[[Wiseacre's Wizarding Equipment]]: A miscellaneous equipment shop.
 
*[[Wiseacre's Wizarding Equipment]]: A miscellaneous equipment shop.
 
*Various [[Diagon Alley stalls|stalls and peddlers]]: There are a variety of street peddlers who take up space in between shops out on the main thoroughfare of Diagon Alley. Included are: a flower vendor, a vendor who is selling roasted chestnuts, and a jewellery vendor.
 
*Various [[Diagon Alley stalls|stalls and peddlers]]: There are a variety of street peddlers who take up space in between shops out on the main thoroughfare of Diagon Alley. Included are: a flower vendor, a vendor who is selling roasted chestnuts, and a jewellery vendor.
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==Behind the scenes==
 
==Behind the scenes==
[[File:Lego Ally.jpg|thumb|right||The [[LEGO Harry Potter|LEGO]] version]]
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[[File:Lego Ally.jpg|thumb|right||The [[LEGO Harry Potter|LEGO]] version of Diagon Alley.]]
 
*In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many Harry Potter and wizard themed items can be purchased.<ref>[http://www.whimsicalley.com/ www.whimsicalley.com]</ref>
 
*In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many Harry Potter and wizard themed items can be purchased.<ref>[http://www.whimsicalley.com/ www.whimsicalley.com]</ref>
 
*In the film ''Eat, Pray, Love'' there is a set that looks very much like the set used for Diagon Alley.
 
*In the film ''Eat, Pray, Love'' there is a set that looks very much like the set used for Diagon Alley.

Revision as of 13:10, January 22, 2013

Diagonalley
Diagon Alley
Location information
Location

London, England

Permanent residents
"Harry wished he had eight more eyes... There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon...."
—Description of Harry Potter's first visit in Diagon Alley.[src]

Diagon Alley is a cobbled wizarding alley and shopping area located in London, England behind a pub called the Leaky Cauldron.[1] Inside the alley is an assortment of restaurants, shops, and other sights. All items on the Hogwarts supply list can be bought at Diagon Alley. The alley is completely hidden from the Muggle world which is right outside of its boundaries. It is very large in area and essentially the centre of wizarding London.

History

Creation

It is a popular historical theory that the oldest building in Diagon Alley is Gringotts Wizarding Bank and that the other shops grew up around it.[2] However, there is a possibility that Ollivanders Wand Shop is the oldest building, records dating back to the late fourth century B.C.[1]

Harry Potter's 1991 visit

Harry Potter's first visit to Diagon Alley with Rubeus Hagrid marked his re-introduction to the wizarding world. Hagrid helped Harry shop for his school supplies, and purchased Harry's eleventh birthday present, the snowy owl Hedwig, from Eeylops Owl Emporium. Harry also purchased his wand from Ollivanders Wand Shop, and presumably, the other members of Harry's year, including Hermione Granger, did the same.[1]

Return of the Dark Lord

Death Eaters at Diagon Alley HBP

Death Eaters maniacally attack shops and kidnapping Ollivander along Diagon Alley in 1996.

"The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large Ministry of Magic posters that had been pasted over them. Most of these somber purple posters carried blown-up versions of the security advice on the Ministry pamphlets that had been sent out over the summer, but others bore moving black-and-white photographs of Death Eaters known to be on the loose. […] A few windows were boarded up, including those of Florean Fortescue's Ice Cream Parlour. On the other hand, a number of shabby-looking stalls had sprung up along the street."
—Description.[src]

In 1996, the return of Voldemort affected the appearance of Diagon Alley dramatically. Wizards and witches no longer felt safe wandering out in public. The once-crowded streets stood virtually empty, the few shoppers staying together in groups; "Wanted" posters with the faces of Death Eaters plastered the fronts of once-bright shops and street stalls popped up, hawking "protective" amulets and charms.[3]

Ollivanders Wand Shop and Florean Fortescue's Ice Cream Parlour were closed following the Death Eater attack, in which Garrick Ollivander was kidnapped and Florean Fortescue was kidnapped and later murdered. Several other shops, like Scribbulus Writing Instruments, appeared to have been boarded up as well.[3]

Snatchers in diagon alley

Snatchers in Diagon Alley.

In comparison, the shopfront of Fred and George Weasley's joke shop, Weasleys' Wizard Wheezes, "hit the eye like a firework display". The windows were full of colourful assortments of goods that "revolved, popped, flashed, bounced, and shrieked." Passers-by seemed to be stunned and transfixed by this.[3]

When the Death Eaters took over the Ministry, the Alley was patrolled by Snatchers.

Location

Diagon Alley is accessible from Muggle London through the Leaky Cauldron, which is on Charing Cross Road, set between a bookshop and a record shop. The Muggles who pass by the inn seem to be "quite unconscious" of its existence. Knockturn Alley, a dark artefacts area, is an off shoot of Diagon Alley.[1]

Access

Diagonally

Harry uses the Floo Network to go to Diagon Alley in 1992.

"Welcome, Harry, to Diagon Alley."
Rubeus Hagrid to Harry Potter during Harry's first visit to Diagon Alley.[src]

The entrance is behind the the Leaky Cauldron in a small, walled courtyard with a trash can. Diagon Alley can be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the trash can, three up and two across). The wall goes in a small hole first but forms a large archway.[1] It can also be accessed by Floo powder[4] and Apparition. There may be other entrances as well.

Diagon Alley connects to a second, less reputable shopping district, Knockturn Alley.[4]

Community

Diagon Alley

A drawing of Diagon Alley

Inside the Alley is an assortment of restaurants, shops, and other sights; some even have tables out front with coloured umbrellas.[5] Particularly during the days or weeks before school starts at Hogwarts, the location is packed with witches and wizards, though shops are open year-round as witches and wizards travel to the location for various goods. While the shops include many school-supply locations, there are also many locations important to the wizarding world, such as Gringotts Wizarding Bank and Ollivanders Wand Shop. Diagon Alley is also the location of Weasleys' Wizard Wheezes, established by Fred and George Weasley shortly after leaving Hogwarts.[3]

Locations

Exterior of Weasleys Wizards Wheezes shop

Weasley's Wizard Wheezes, a shop in Diagon Alley.

Etymology

The words "Diagon" and "Alley" when pronounced together, produce the word "diagonally" which is most probably the origin of the name "Diagon Alley". When Harry mispronounced the name due to inhaling a mouthful of ash, he landed in a fireplace in nearby Knockturn Alley.

Behind the scenes

Lego Ally

The LEGO version of Diagon Alley.

  • In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many Harry Potter and wizard themed items can be purchased.[12]
  • In the film Eat, Pray, Love there is a set that looks very much like the set used for Diagon Alley.
  • In the film adaptation of Harry Potter and the Philosopher's Stone, Hagrid taps a series of bricks to enter Diagon Alley instead of one brick (three up two across).
  • The 2-disc DVD edition of Harry Potter and the Chamber of Secrets includes an interactive tour of Diagon Alley, including non-interactive interior views of several shops, and an interactive exploration of Flourish and Blotts.
Diagon alley entrance

Leaky Cauldron backyard leading to Diagon Alley

  • As depicted in the films, Diagon Alley and Knockturn Alley are strictly pedestrian precincts, as the streets are too narrow to accommodate either vehicular or carriage traffic. Presumably magical means are exercised for stocking the shops, eliminating the need for standard transportation corridors.
  • As depicted in the films, Diagon Alley was inspired by the look of London in the early 1800s, but with fantastical touches, such as buildlings leaning at such sharp angles that they would surely fall if not supported by magic.[13]
  • There is a LEGO version which has a release date of 1 January, 2011. It has three main buildings. It includes mini-figures which have appeared in several of the Harry Potter films.

Appearances

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Notes and references


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