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{{Spoiler|HM|PAS|MA}}
 
{{Location infobox
  
{{Location infobox
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|imageBG =
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|bgcolor1=
  
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|image = Diagon Alley North Side.png
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|bgcolor2=
  
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|name = Diagon Alley
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|imageBG=
  
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|location = [[Charing Cross Road]], [[London]], [[England]], [[Great Britain]]<ref name="PS5"/><ref name="PM">{{PM}}</ref>
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|image=[[File:Diagonalley.jpg|250px]]
  
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|owner =
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|name=Diagon Alley
  
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|residents = *[[Garrick Ollivander]]<ref name="PS5"/>
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|location=[[London]], [[England]]
  
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*[[Malkin|Madam Malkin]]<ref name="PS5"/>
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|owner=
  
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*[[Florean Fortescue]]<ref name="PA4"/>
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|residents=*[[Garrick Ollivander]]
  
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|affiliation = [[Wizarding world]]<ref name="PS5"/>
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*[[Florean Fortescue]]
  
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|affiliation=
  
 
}}
  
}}
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{{Quote|A cobblestoned shopping area for the wizarding world, where Hogwarts students can purchase necessary supplies.|Description of Diagon Alley|Pottermore}}
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{{Quote|Harry wished he had eight more eyes... There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon....|Description of [[Harry Potter]]'s first visit in Diagon Alley.|Harry Potter and the Philosopher's Stone}}
  
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'''Diagon Alley''' was a cobblestoned [[wizardkind|wizarding]] alley and shopping area located in [[London]], [[England]] behind a pub called the [[Leaky Cauldron]]. Inside the alley was an assortment of restaurants, shops, and other sights. All items on the [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] supply list could be bought at Diagon Alley.
   
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The alley was completely hidden from the [[Non-magic people|Muggle]] world, which was right outside of its boundaries. It was very large in area and essentially the centre of wizarding London.<ref name="PS5">{{PS|B|5}}</ref><ref name="PM" /> Consequently, the demand for space here was steep, and rent costed "''loads of [[Galleon]]s''".<ref name="OOTP30">{{OOTP|B|30}}</ref>
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'''Diagon Alley''' is a cobbled wizarding alley and shopping area located in [[London]], [[England]] behind a pub called the [[Leaky Cauldron]].<ref name="PS5">''[[Harry Potter and the Philosopher's Stone]]'' - Chapter 5 (''Diagon Alley'')</ref> Inside the alley is an assortment of restaurants, shops, and other sights. All items on the [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] [[supply list]] can be bought at Diagon Alley. The alley is completely hidden from the [[Muggle]] world which is right outside of its boundaries. It is very large in area and essentially the centre of wizarding [[London]].
  
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==Location==
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Diagon Alley was accessible from [[Non-magic people|Muggle]] London through the [[Leaky Cauldron]], which was on [[Charing Cross Road]], set between a bookshop and a record shop. The Muggles who passed by the inn seem to be "quite unconscious" of its existence.<ref name="PS5" /> [[Knockturn Alley]] was an off shoot of Diagon Alley,<ref name="COS4" /> as were the areas of [[Horizont Alley]] and [[Carkitt Market]].
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===Access===
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{{Quote|Welcome, to Diagon Alley.|[[Rubeus Hagrid]] introduces Harry Potter to the alley|Harry Potter and the Philosopher's Stone}}
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[[File:Tumblr lzgr9tz0u41qili3vo2 250.gif|235px|thumb|The entrance to Diagon Alley behind the [[Leaky Cauldron]]|alt=|left]]
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The entrance was behind the Leaky Cauldron in a small, walled courtyard with a dustbin. Diagon Alley could be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the rubbish bin, three up and two across). The wall went in a small hole first but formed a large archway.<ref name="PS5" /> It could also be accessed by [[Floo Powder]]<ref name="COS4" /> and [[Apparition]]. There might have been other entrances as well.
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Diagon Alley connected to a second, less reputable shopping district, [[Knockturn Alley]].<ref name="COS4" /> This alley was completely devoted to the [[Dark Arts]] and was considered disreputable and "dodgy" by the wizarding community at large. A wizard seen visiting the alley was considered to be up to no good.<ref name="COS4" />
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===Community===
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{{Quote|Best thing about the shopkeepers here is that they're all honest.|A female patron expresses her opinion of Diagon Alley|Harry Potter and the Philosopher's Stone (video game)}}
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[[File:DiagonAlleySouthSideChristmas PM.png|235px|thumb|[[Diagon Alley South Side]] during the winter months|alt=]]
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Inside the Alley was an assortment of restaurants, shops, and other sights; some even had tables out front with coloured umbrellas.<ref name="PA4">{{POA|B|4}}</ref> Particularly during the days or weeks before school starts at Hogwarts, the location was packed with witches and wizards, though shops were open year-round as witches and wizards travelled to the location for various goods.
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While the shops included many school-supply locations, there were also many locations important to the wizarding world, such as [[Gringotts Wizarding Bank]] and [[Ollivanders]]. Diagon Alley was also the location of [[Weasleys' Wizard Wheezes]], established by Fred and George Weasley shortly after leaving [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]].<ref name="HBP6" />
   
 
==History==
  
==History==
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===Creation===
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===Early history===
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[[File:Diagon alley entrance.jpg|250px|thumb|left|The Leaky Cauldron backyard leading to Diagon Alley]]
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It is a popular historical theory that the oldest building in Diagon Alley is [[Gringotts Wizarding Bank]] and that the other shops grew up around it.<ref>Third [[Wizards' Ordinary Magic and Basic Aptitude Test|W.O.M.B.A.T.]] at [[J.K.Rowling Official Site|J.K. Rowling's Official Site]]</ref> However, there is a possibility that [[Ollivanders Wand Shop]] is the oldest building, records dating back to the late fourth century B.C.<ref name="PS5"/>
  
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The [[Leaky Cauldron]] was present long before [[Charing Cross Road]] was even planned in the nineteenth century; its true address was number one, Diagon Alley, and it was believed to have been built some time in the early 1500s, along with the rest of the wizarding street.<ref name="PM"/>
   
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It was a popular historical theory that the second oldest building in Diagon Alley was [[Gringotts Wizarding Bank]] and that the other shops grew up around it.<ref>Third [[Wizards' Ordinary Magic and Basic Aptitude Test|W.O.M.B.A.T.]] at {{JKRS}}</ref> However, there is a possibility that [[Ollivanders]] was the oldest building, records dating back to the early fourth century B.C.<ref name="PS5" />
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===Harry Potter's [[1991]] visit===
  
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[[Harry Potter]]'s first visit to Diagon Alley with [[Rubeus Hagrid]] marked his re-introduction to the [[wizarding world]]. Hagrid helped Harry shop for his school supplies, and purchased Harry's [[Harry Potter's eleventh birthday|eleventh birthday]] present, the snowy [[owl]] [[Hedwig]], from [[Eeylops Owl Emporium]]. Harry also purchased [[Harry Potter's wand|his wand]] from [[Ollivanders Wand Shop]], and presumably, the other members of Harry's year, including [[Hermione Granger]], did the same.<ref name="PS5"/>
  
   
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[[File:Diagonalley.jpg|thumb|250px|The bustle of Diagon Alley during the early [[1990s]]]]
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===Return of the Dark Lord===
  
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When the [[International Statute of Wizarding Secrecy|Statute of Secrecy]] was imposed Diagon Alley was hidden by the use of many powerful spells of concealment. The then Minister for Magic, [[Ulick Gamp]], agreed to give the landlord of the day present at the Leaky Cauldron responsibility for letting people into Diagon Alley from his back yard.<ref name="PM"/>
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[[File:Death Eaters at Diagon Alley HBP.jpg|thumb|right|250px|[[Death Eaters]] maniacally attack shops and kidnapping Ollivander along Diagon Alley in [[1996]].]]
  
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{{Quote|The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large [[British Ministry of Magic|Ministry of Magic]] posters that had been pasted over them. Most of these somber purple posters carried blown-up versions of the security advice on the Ministry pamphlets that had been sent out over the summer, but others bore moving black-and-white photographs of [[Death Eaters]] known to be on the loose. ''[…]'' A few windows were boarded up, including those of [[Florean Fortescue's Ice Cream Parlour]]. On the other hand, a number of shabby-looking stalls had sprung up along the street.|Description.|Harry Potter and the Half-Blood Prince}}
  
   
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In [[1926]], one of the shops in Diagon Alley was burgled with the help of a [[Four-Headed Bird]].<ref name="FBF">{{FB|F}} - {{See image|File:Daily Prophet - 29 Nov 1926.png}}</ref>
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In [[1996]], the return of [[Tom Riddle|Voldemort]] affected the appearance of Diagon Alley dramatically. Wizards and witches no longer felt safe wandering out in public. The once-crowded streets stood virtually empty, the few shoppers staying together in groups; "Wanted" posters with the faces of [[Death Eaters]] plastered the fronts of once-bright shops and [[Diagon Alley stalls|street stalls]] popped up, hawking "protective" [[amulet]]s and charms.<ref name="HBP6">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 6 (''Draco's Detour'')</ref>
  
   
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===Jacob's sibling's visits===
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[[Ollivanders Wand Shop]] and [[Florean Fortescue's Ice Cream Parlour]] were closed following the Death Eater [[Attack on Diagon Alley|attack]], in which [[Garrick Ollivander]] was kidnapped and [[Florean Fortescue]] was kidnapped and later murdered. Several other shops, like [[Scribbulus Writing Instruments]], appeared to have been boarded up as well.<ref name="HBP6"/>
  
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Before the start of the [[1984–1985 school year]], [[Jacob's sibling]] met and befriended [[Rowan Khanna]] in Diagon Alley, where they went to purchase their school supplies before the start of their [[first year]], including their [[Jacob's sibling's first wand|first wand]] from [[Ollivanders]] and required textbooks from [[Flourish and Blotts]].<ref name="HM11">{{HM|1|1}}</ref>
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[[File:Snatchers_in_diagon_alley.jpg|thumb|230px|[[Snatchers]] in Diagon Alley.]]
  
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[[File:B2C4M3 Flourish and Blotts.png|left|thumb|250x250px|[[Gilderoy Lockhart]]'s book signing at Flourish and Blotts]]
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In [[February]] [[1988]], around [[Valentine's Day]], Gilderoy Lockhart held a book signing event in Flourish and Blotts for his book ''[[Voyages with Vampires]]'', in which Jacob's sibling and several of their friends were invited to attend.<ref name="HM4VD2">{{HM|4|Valentine's Day|2}}</ref>
   
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During the [[1988–1989 school year]], Jacob's sibling and a friend ventured into Diagon Alley to enter Knockturn Alley. They also visited Flourish and Blotts were they met [[Villanelle|Madam Villanelle]], in order to learn clues about their then missing [[Jacob (Hogwarts student)|brother]]. The two also had a skirmish in Knockturn Alley outside [[Borgin and Burkes]] with a [[Verucca Buckthorn-Snyde|Dark witch]] and other [[Dark wizard]]s, whom [[Patricia Rakepick]] saved them from.<ref name="HM510">{{HM|5|10}}</ref> They also visited Ollivanders later that school year to purchase a [[Jacob's sibling's second wand|second wand]] with Rakepick after it was broken.<ref name="HM517">{{HM|5|17}}</ref> They also visited Knockturn Alley to [[Duelling|duel]] a [[Dark wizard in Knockturn Alley|Dark wizard]] for [[Mundungus Fletcher]].<ref name="HM524">{{HM|5|24}}</ref>
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In comparison, the shopfront of [[Fred Weasley|Fred]] and [[George Weasley]]'s joke shop, [[Weasleys' Wizard Wheezes]], "hit the eye like a firework display". The windows were full of colourful assortments of goods that "revolved, popped, flashed, bounced, and shrieked." Passers-by seemed to be stunned and transfixed by this.<ref name="HBP6"/>
  
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[[File:Villanelle talking to Merula and Jacob's sibling HM510.png|thumb|250x250px|Jacob's sibling in Flourish and Blotts talking to [[Villanelle]]]]
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During the [[1989–1990 school year]], Jacob went to Flourish and Blotts again to research [[Mahoutokoro]]. Shortly after, their sibling entered the shop and asked Villanelle about their brother's visit.<ref name="HM66">{{HM|6|6}}</ref> During this year, they entered Knockturn Alley several times for various matters.<ref name="HM64">{{HM|6|4}}</ref><ref name="HM66" /><ref name="HM69">{{HM|6|9}}</ref><ref name="HM610">{{HM|6|10}}</ref><ref name="HM611">{{HM|6|11}}</ref><ref name="HM612">{{HM|6|12}}</ref> They visited Flourish and Blotts again with [[Chiara Lobosca]] and [[Talbott Winger]] to research [[Grindylow]]s.<ref name="HM628">{{HM|6|28}}</ref> they infiltrated a meeting of '[[R]]' disguised as Rakepick with [[Polyjuice Potion]], resulting in a [[Skirmish in Knockturn Alley|skirmish]].<ref name="HM634">{{HM|6|34}}</ref> They also visited the shop again with [[Mundungus Fletcher]] to inquire information about a [[Verucca Buckthorn-Snyde|Dark witch]] who had been investigating Jacob's sibling wand. The two later witnessed [[Merula Snyde]] being initiated into '[[R]]' in Knockturn Alley by the same Dark witch under [[Invisibility Cloak]]s.<ref name="HM645">{{HM|6|45}}</ref>
   
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During the [[1990–1991 school year]], [[Zenith Xeep]] held a meet-and-greet event to market her [[Hair care potions|hair care potion]] [[Xeep's Luscious Locks Solution]] in the [[Leaky Cauldron]].<ref name="HM712">{{HM|7|12}}</ref> However, the [[potion]] induced potent [[memory]] loss in several Diagon Alley residents who drank it, including [[Garrick Ollivander]] and Villanelle.<ref name="HM713">{{HM|7|13}}</ref> Xeep, a Dark witch working for 'R', stole a [[Garrick Ollivander's stolen wand|wand]] from Ollivanders and placed a [[Garrick Ollivander's misfiring wand|fake wand]] in its place. Xeep was confronted in Knockturn Alley by Jacob's sibling and duelled, where she drank the potion in response, erasing her memories.<ref name="HM714">{{HM|7|14}}</ref> Jacob's sibling later supplied the [[Counter-serum for Xeep's Luscious Locks Solution|counter-serum]] to Xeep's potion to several Diagon Alley wizards and witches in Ollivanders, which prevented further memory loss for them.<ref name="HM715">{{HM|7|15}}</ref>
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When the Death Eaters took over the Ministry, the Alley was patrolled by [[Snatcher]]s.
  
   
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[[File:Jacob's sibling meeting Jacob in Diagon Alley HM741.png|250px|thumb|Jacob and their sibling in Diagon Alley|left]]
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==Location==
  
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Jacob's sibling and Jacob returned to Diagon Alley later this school year for an awkward dinner with their estranged father [[Peregrine]] in the [[Leaky Cauldron]]. Afterwards, the two siblings discussed the honesty of their father (who was the leader of '[[R]]') and Jacob's past relationship with [[Olivia Green]], the new [[Defence Against the Dark Arts]] [[professor]] at Hogwarts, whom Jacob's sibling was curious about. Jacob's sibling later encountered [[Ben Copper]] in [[Flourish and Blotts]], who was there to study for his upcoming [[Nastily Exhausting Wizarding Test|N.E.W.T.s]] and to remember his deceased friend [[Rowan Khanna]], who loved going to the bookshop.<ref name="HM741">{{HM|7|41}}</ref>
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Diagon Alley is accessible from [[Muggle]] London through the Leaky Cauldron, which is on [[Charing Cross Road]], set between a bookshop and a record shop. The Muggles who pass by the inn seem to be "quite unconscious" of its existence. [[Knockturn Alley]], a dark artefacts area, is an off shoot of Diagon Alley.<ref name="PS5"/>
  
   
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===Harry Potter's early visits===
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===Access===
  
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{{Quote|There were shops selling [[robes]], shops selling [[telescope]]s and strange [[silver]] instruments Harry had never seen before, windows stacked with barrels of [[bat spleen]]s and [[Eel eye|eels' eyes]], tottering piles of [[spell]] [[book]]s, [[quill]]s, and rolls of [[parchment]], [[potion]] bottles, [[Globe of the Moon|globes of the moon]]...|Harry Potter visits Diagon Alley for the first time|Harry Potter and the Philosopher's Stone}}
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[[File:Diagonally.gif|thumb|250px|Harry using the [[Floo Network]] to go to Diagon Alley in [[1992]].]]
  
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[[File:Gringotts bank.jpg|250px|thumb|[[Gringotts Wizarding Bank]], as seen by Harry Potter in 1991]]
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{{Quote|Welcome, Harry, to Diagon Alley.|[[Rubeus Hagrid]] to [[Harry Potter]] during Harry's first visit to Diagon Alley.|Harry Potter and the Philosopher's Stone (film)}}
  
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[[Harry Potter]]'s first visit to Diagon Alley with [[Rubeus Hagrid]] marked his re-introduction to the [[wizarding world]] on [[31 July]] [[1991]], his [[Harry Potter's eleventh birthday|eleventh birthday]]. Harry's first stop was Gringotts Wizarding Bank, where he encountered Goblins for the first time. After entering the huge, grand bank and explaining what they wanted to a goblin, Hagrid and Harry were taken by Griphook down to the vaults on a speeding cart, which made Hagrid sick. First they stopped at the Potter vault, then continued to the higher security Vault 713, where Hagrid got the Philosopher's Stone.<ref name="PS5"/>
   
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After obtaining money from the bank Hagrid helped Harry shop for his school supplies and purchased Harry's eleventh birthday present, the [[snowy owl]] [[Hedwig]], from [[Eeylops Owl Emporium]]. Harry later named her Hedwig, a name he found in ''[[A History of Magic]]''.<ref name="PS5"/>
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The entrance is behind the the Leaky Cauldron in a small, walled courtyard with a [[Bin|dustbin]]. Diagon Alley can be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the trash can, three up and two across). The wall goes in a small hole first but forms a large archway.<ref name="PS5"/> It can also be accessed by [[Floo powder]]<ref name="CS4">''[[Harry Potter and the Chamber of Secrets]]'' - Chapter 4 (''At Flourish and Blotts'')</ref> and [[Apparition]]. There may be other entrances as well.
  
   
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[[File:Harry-potter1-ollivander harry.jpg|250px|thumb|Harry visiting [[Ollivanders]] and obtaining his wand in 1991|left]]
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Diagon Alley connects to a second, less reputable shopping district, [[Knockturn Alley]].<ref name="CS4"/>
  
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Harry also purchased his wand from [[Ollivanders]]. After trying out a large number of [[wand]]s, none of which seemed quite right, Harry was handed a [[holly]] and [[phoenix feather]] [[Harry Potter's wand|wand]]. Harry pays seven [[Galleon]]s for the wand and leaves the shop. Also when visiting Diagon Alley, Harry remarked that he wished he had more than one pair of eyes to be able to take in all the sights the alley had to offer.<ref name="PS5"/>
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[[File:Harry-potter2-movie-screencaps.com-2858.jpg|250px|thumb|Harry inside [[Flourish and Blotts]] in the summer of 1992|alt=]]
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Harry, Hermione, and the Weasleys visited [[Flourish and Blotts]] to buy school books for their second year at Hogwarts. They discovered that [[Gilderoy Lockhart]] was signing his new book, ''[[Magical Me]]''. When Lockhart spotted Harry, he dragged him up in front of the camera with him and announced to the crowd that he would be the new [[Defence Against the Dark Arts]] teacher at Hogwarts for the up coming year. After Harry escaped from the spotlight, Lucius Malfoy and Arthur Weasley got into a fight. Lucius used that moment to sneak the Diary into [[Ginevra Weasley|Ginny Weasley]]’s cauldron.<ref name="COS4">{{COS|B|4}}</ref><ref name="COS18">{{COS|B|18}}</ref>
   
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[[File:B3C4M2 Magical Menagerie.png|250px|thumb|The trio inside the [[Magical Menagerie]] during the summer of 1993|alt=|left]]
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===Community===
  
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During the summer before his third year, Harry spent several weeks in Diagon Alley, staying in a room at the [[Leaky Cauldron]] by night and roaming the street by day, marvelling at the incredible shops and the witches and wizards, in from all over the country, who came by to do their shopping. He did his homework out in the open, ate free [[ice cream]]s, picked up his books, and repeatedly stoped by [[Quality Quidditch Supplies]] to admire the [[Firebolt]].
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[[File:Diagon_Alley.jpg|thumb|250px|A drawing of Diagon Alley]]
  
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Inside the Alley is an assortment of restaurants, shops, and other sights; some even have tables out front with coloured umbrellas.<ref name="PA4">''[[Harry Potter and the Prisoner of Azkaban]]'' - Chapter 4 (''The Leaky Cauldron'')</ref> Particularly during the days or weeks before school starts at Hogwarts, the location is packed with witches and wizards, though shops are open year-round as witches and wizards travel to the location for various goods. While the shops include many school-supply locations, there are also many locations important to the wizarding world, such as [[Gringotts Wizarding Bank]] and [[Ollivanders Wand Shop]]. Diagon Alley is also the location of [[Weasleys' Wizard Wheezes]], established by [[Fred and George Weasley]] shortly after leaving [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]].<ref name="HBP6"/>
  
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Ron, Hermione, and the rest of the Weasleys were also staying at the Leaky Cauldron. Hermione brought (despite Ron's protests) [[Crookshanks]] from the [[Magical Menagerie]]. That night, Harry overheard Mr and Mrs Weasley in conversation — and learned that [[Sirius Black]] was after him.<ref name="PA4" />
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===Return of the Dark Lord===
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{{Quote|The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large [[British Ministry of Magic|Ministry of Magic]] posters that had been pasted over them... A few windows were boarded up, including those of [[Florean Fortescue's Ice Cream Parlour]]. On the other hand, a number of shabby-looking stalls had sprung up along the street.|Description of Diagon Alley's gloominess|Harry Potter and the Half-Blood Prince}}
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[[File:Diagon alley 1998.jpg|250px|thumb|Diagon Alley during the Second Wizarding War|alt=]]
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Following Voldemort's return to power in 1996, wizards and witches no longer felt safe wandering out in public, and Diagon Alley changed dramatically. The once-crowded streets stood virtually empty, faces of [[Death Eaters]] plastered the fronts of once-bright shops, and street vendors popped up, hawking anti-Dark devices.<ref name="HBP6">{{HBP|B|6}}</ref>
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Within another year and Voldemort's taking over of the Ministry of Magic, a large number of shops had closed, replaced by others devoted to the [[Dark Arts]], and the street was filled with [[Muggle-born]]s who had been cast aside by the new system. [[Ollivanders]] and Florean Fortescue's Ice Cream Parlour were closed.<ref name="DH26">{{DH|B|26}}</ref>
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After Voldemort's eventual downfall and the installation of [[Kingsley Shacklebolt]] as Minister for Magic, Diagon Alley eventually returned to its splendour of old.<ref name="accio">''[[Accio Quote!]]''</ref><ref name="FD">{{MA|1|My First Days at Hogwarts}}</ref>
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===Later history===
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In [[2008]], Hagrid brought a new [[Unidentified Muggle-born Hogwarts student|child]] to Diagon Alley to shop for their [[First year|first year]] at Hogwarts. Diagon Alley had been repaired since the Second Wizarding War and any shops that had been closed were now reopened. They visited Madam Malkin's, Ollivanders and the [[Owl Post Office]].<ref name="FD"/>
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==Known businesses==
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{{Quote|Even worse, the dark, narrow street Harry could see through the dusty shop window was definitely not Diagon Alley.|[[Harry Potter]] in [[Knockturn Alley]] for the first time|Harry Potter and the Chamber of Secrets}}
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{| class="wikitable" border="1" width="100%"
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|-
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! scope="col" |Shop(s)
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! scope="col" |Notes
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! scope="col" |Store front
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|-
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| '''[[2nd Hand Brooms]]'''
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|A shop that sold used [[broomstick]]s.<ref name="LEGOY1">{{LEGO|Y1}}</ref><ref name="LEGOY2">{{LEGO|Y2}}</ref>
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|[[File:2nd Hand Brooms.jpg|150px]]
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|-
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| '''[[Amanuensis Quills]]'''
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|A shop in Diagon Alley that sold quills. It was next to [[Madam Malkin's Robes for All Occasions]].<ref name="csvideo">{{COS|G}}</ref>
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|
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|-
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|'''[[Apothecary]]'''
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|A store located at North Side, Diagon Alley which supplied merchants with ingredients for potion-making.
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|[[File:Apothecary 1.jpg|250px|thumb|centre]]
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|-
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|'''[[Broomstix]]'''
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|A shop that sold [[broomstick]]s.<ref name="psfilm">{{PS|F}}</ref><ref name="csfilm">{{COS|F}}</ref><ref name="hbpfilm">{{HBP|F}}</ref>
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|
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|-
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|'''[[Eeylops Owl Emporium]]'''
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|A pet shop located in Diagon Alley that sold [[owl]]s and various other things needed for the care of owls, like [[Owl Treat]]s. It sold a variety of breeds, including [[Screech owl|screech]], [[Barn owl|barn]], [[Tawny owl|tawny]], [[Brown owl|brown]], and [[Snowy owl|snowy]].<ref name="PS5" /><ref name="HBP6" /><ref name="PM">{{PM}}</ref>
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|[[File:Diagon Alley - Eeylops Owl Emporium.jpg|250px|thumb|centre]]
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|-
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|'''[[Florean Fortescue's Ice Cream Parlour]]'''
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|It was a shop selling [[ice cream]] and was owned and operated by [[Florean Fortescue]], and was located at Diagon Alley.<ref name="HBP6" /><ref name="PA4" />
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|[[File:Florean Fortescues 1.jpg|250px|thumb|centre]]
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|-
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|'''[[Flourish and Blotts]]'''
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|A popular bookshop in Diagon Alley where most [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students purchased their schoolbooks.<ref name="PS5" /><ref name="HBP6" /><ref name="COS4" /><ref name="PA4" /><ref name="PM" />
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|[[File:Flourish and Blotts 1.jpg|250px|thumb|centre]]
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|-
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|'''[[Gambol and Japes Wizarding Joke Shop]]'''
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|Gambol and Japes Wizarding Joke Shop was located in Diagon Alley. [[Fred and George Weasley|Fred and George]], and [[Lee Jordan]] stocked up on [[Dr Filibuster's Fabulous Wet-Start, No-Heat Fireworks]].<ref name="COS4" />
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|[[File:Gambol and Japes 1.jpg|250px|thumb|centre]]
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|-
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|'''[[Globus Mundi Travel Agents]]'''
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|A [[Wizardkind|wizarding]] travel agency
  +
|[[File:GlobusMundiTravelAgents.png|thumb]]
  +
|-
  +
|'''[[Gringotts Wizarding Bank]]'''
  +
|Gringotts was the only known bank of the wizarding world. It was created by the goblin [[Gringott]]. It was located in Diagon Alley and owned and run by [[goblin]]s. In addition to storing money and valuables for wizards, one could go there to exchange Muggle money for wizarding money.<ref name="PS5" /><ref name="COS4" /><ref name="PA4" /><ref name="PM" />
  +
|[[File:Gringotts bank.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Healer Shop]]'''
  +
|The [[Healer (Diagon Alley)|Healer]] of this shop altruistically offered free treatment at her healing station, seeing it as her duty.<ref name="PSG">{{PS|G}}</ref><ref name="COSG">{{COS|G}}</ref>
  +
|[[File:Healershop.png|250px|thumb|centre]]
  +
|-
  +
|'''[[The Junk Shop]]'''
  +
|A shop that sold secondhand items such as broken wands, lopsided scales, etc.<ref name="COS4" /><ref name="PM" /><ref name="HBP12">{{HBP|B|12}}</ref>
  +
|[[File:Junk Shop 2.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Leaky Cauldron]]'''
  +
|A popular wizarding pub in [[London]]. It was the entrance to Diagon Alley.<ref name="PS5" /><ref name="HBP6" /><ref name="COS4" /><ref name="PA4" /><ref name="PM-Leaky-Cauldron">{{WW|the-leaky-cauldron}}</ref>
  +
|
  +
|-
  +
|'''[[Madam Malkin's Robes for All Occasions]]'''
  +
|Sometimes simply referred to as Madam Malkin's, it was a shop in Diagon Alley where students got their [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] school uniforms, and also dress robes, travelling cloaks, and the like.<ref name="PS5" /><ref name="HBP6" /><ref name="PA4" /><ref name="PM" />
  +
|[[File:Madam Malkin's.jpg|250px|thumb|centre]]
  +
|-
  +
| '''[[Madam Primpernelle's Beautifying Potions]]'''
  +
|Located at 275 Diagon Alley, this shop helped witches getting rid of "warts and worse".<ref name="dpn">''[[The Daily Prophet (real-world)|Daily Prophet Newsletters]]''</ref>
  +
|
  +
|-
  +
|'''[[Magical Menagerie]]'''
  +
|One of the shops where students bought their pets and supplies.<ref name="PA4" /><ref name="PM" />
  +
|[[File:Magical Menagerie 1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Mr Mulpepper's Apothecary]]'''
  +
|A shop which sold [[potion]] ingredients. It was established in [[1106]], and was located directly next door to its competitor [[Slug & Jiggers Apothecary]].
  +
|[[File:MrMulpeppersApothecary2.jpg|thumb]]
  +
|-
  +
|'''[[Obscurus Books]]'''
  +
|Located at 18a Diagon Alley, Obscurus was a wizarding book publisher. Its range of titles included the popular {{FB}}.<ref name="fbwt">{{FB|R}}</ref>
  +
|[[File:Obscurus Books 1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Ollivanders]]'''
  +
|Ollivanders was the sole wand shop of Diagon Alley. Peeling gold letters over the door of the shop read: "Ollivanders: Makers of Fine Wands since 382 B.C.". The shop's display consisted of a solitary wand laying on a faded purple cushion in the dusty window. The shop was tiny, empty except for a single, spindly chair in the corner. Thousands of narrow boxes containing wands were piled right up to the ceiling of the tiny shop, and the whole place had a thin layer of dust about it.<ref name="PS5" /><ref name="HBP6" /><ref name="PM" /><ref name="GF18">{{GOF|B|18}}</ref>
  +
|[[File:OllivandersWandShop.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Owl Post Office in Diagon Alley|Owl Post Office]]
  +
|An [[Owl Post Office]] that also sold [[owl]]s.<ref name="FD"/>
  +
|-
  +
|'''[[Potage's Cauldron Shop]]'''
  +
|A shop that sold [[cauldron]]s.<ref name="PS5" />
  +
|[[File:Potages Cauldron Shop.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Potions for All Afflictions]]'''
  +
|A Potions store known to sell [[Skele-Gro]].
  +
|[[File:PotionsForAllAfflictions.png|thumb]]
  +
|-
  +
|'''[[Quality Quidditch Supplies]]'''
  +
|A shop in Diagon Alley. Its main products were things having to do with [[Quidditch]] such as [[Quaffle]]s, [[Bludger]]s and [[broomstick]]s.<ref name="PA4" />
  +
|[[File:Quality Quidditch Supplies 1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Rosa Lee Teabag]]'''
  +
|A teashop located in Diagon Alley as well as in [[Hogsmeade]].<ref name="LEGOY1" /><ref name="LEGOY2" />
  +
|[[File:Rosa Lee Teabag.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Scribbulus Writing Implements|Scribbulus Writing Instruments]]'''
  +
|A shop that sold ink and presumably other stationary items (quills, parchment).<ref name="PS5"/><ref name="COS4"/>
  +
|[[File:Scribbulus Writing Implements1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Second-Hand Bookshop]]'''
  +
|A shop that sold second-hand books.<ref name="COS4"/>
  +
|
  +
|-
  +
|'''[[Second-Hand Robes]]'''
  +
|A shop that sold second-hand robes.<ref name="COS4"/>
  +
|[[File:Second Hand Robes 2.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Slug & Jiggers Apothecary]]'''
  +
|This was where students bought their [[potion]] ingredients.<ref name="PS5" /><ref name="HBP6" /><ref name="COS4" />
  +
|[[File:Slug & Jiggers Apothecary1.jpg|250px|thumb|centre]]
  +
|-
  +
| '''[[Sugarplum's Sweets Shop]]'''
  +
|A shop that sold confections.<ref name="csfilm" /><ref name="hbpfilm" /><ref name="PSG">{{PS|G}}</ref><ref name="dhfilm1" />
  +
|[[File:Sugarplums-sweetshop-diagon-alley.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[TerrorTours]]'''
  +
|Located at 59 Diagon Alley, TerrorTours was presumably a travel agency for wizards and witches.
  +
| colspan="1" rowspan="2" |
  +
|-
  +
|'''[[The Ministry Press]]'''
  +
|A publishing house affiliated to the [[British Ministry of Magic]].
  +
|-
  +
|'''The [[Daily Prophet's main office]]'''
  +
|Presumably where the ''[[Daily Prophet]]'' newspapers were printed.
  +
|[[File:Daily Prophet 1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Twilfitt and Tattings]]'''
  +
|Twilfitt and Tattings was a wizarding clothing shop located in Diagon Alley. Given that it was favoured by elitist pure-blood witch [[Narcissa Malfoy]], it was probably an upmarket shop.<ref name="HBP6" />
  +
|[[File:Twilfit and Tattings 1.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Weasleys' Wizard Wheezes]]'''
  +
|Located at 93 Diagon Alley, it was a joke shop owned by [[Fred and George Weasley]]. It sold practical joke objects, such as [[Extendable Ears]], a [[Reusable Hangman]], and Fred and George's special [[WonderWitch]] products, such as [[love potion]]s and ten-second pimple remover. There was also a section of Muggle magic tricks in honour of their father [[Arthur Weasley|Arthur]]. They were not big sellers, but they did fairly well.<ref name="HBP6" />
  +
|[[File:Exterior of Weasleys Wizards Wheezes shop.JPG|250px|thumb|centre]]
  +
|-
  +
|'''[[Whizz Hard Books]]'''
  +
|Located at 129B Diagon Alley. Whizz Hard Books was a wizarding book publisher. Its range of titles included the popular {{QTA}} and ''[[Hairy Snout, Human Heart]]''.<ref name="QTA">{{QTA|R}}</ref>
  +
|[[File:Whizz Hard Books.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[Wiseacre's Wizarding Equipment]]'''
  +
|A miscellaneous equipment shop.<ref name="csfilm" /><ref name="hbpfilm" /><ref name="dhfilm1">{{DH|F1}}</ref><ref name="dhvideo2">{{DH|G2}}</ref>
  +
|[[File:Wiseacres Wizarding Equipment.jpg|250px|thumb|centre]]
  +
|-
  +
|'''[[ZA Coffee]]'''
  +
|A coffee shop.<ref name="MA">{{MA}}</ref>
  +
|[[File:ZA coffee sign MA.jpg|250px|thumb|centre]]
  +
|-
  +
| '''Various [[Diagon Alley stalls|Stalls and Peddlers]]'''
  +
|There were a variety of street peddlers who took up space in between shops out on the main thoroughfare of Diagon Alley. Included were a flower vendor, a vendor who was selling roasted chestnuts, and a jewellery vendor.
  +
|
  +
|}
   
  +
==Other wizarding shopping areas==
−
==Locations==
  
  +
*[[Place Cachée]] was the [[France|French]] equivalent to Diagon Alley.
−
{{Quote|There's only one place we're going to get all this. Diagon Alley.|[[Molly Weasley]] on buying her children's school supplies|Harry Potter and the Chamber of Secrets (film)}}
  
  +
*The High Street in [[Hogsmeade]] had many shops frequented by [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students.
−
*[[2nd Hand Brooms]]: A shop that sells used [[broomstick]]s.<ref name="lego1-4">''[[LEGO Harry Potter: Years 1-4]]''</ref><ref name="lego5-7">''[[LEGO Harry Potter: Years 5-7]]''</ref>
  
−
*[[Amanuensis Quills]]: A shop in Diagon Alley that sells quills. It is next to Madam Malkin's Robes For All Occasions shop.<ref name="csvideo">''[[Harry Potter and the Chamber of Secrets (video game)]]''</ref>
  
−
*[[Broomstix]]: A shop that sells [[broomstick]]s.<ref name="psfilm">''[[Harry Potter and the Philosopher's Stone (film)]]''</ref><ref name="csfilm">''[[Harry Potter and the Chamber of Secrets (film)]]''</ref><ref name="hbpfilm">''[[Harry Potter and the Half-Blood Prince (film)]]''</ref>
  
−
*[[Eeylops Owl Emporium]]: A pet shop located in Diagon Alley that sells [[owl]]s and various other things needed for the care of owls, like Owl Treats. It sells a variety of breeds, including [[Screech Owl|Screech]], [[Barn Owl|Barn]], [[Tawny Owl|Tawny]], [[Brown Owl|Brown]], and [[Snowy Owl|Snowy]].<ref name="PS5"/><ref name="HBP6"/><ref name="pottermore">''[[Pottermore]]''</ref>
  
−
*[[Florean Fortescue's Ice Cream Parlour]]: It was owned and operated by [[Florean Fortescue]], and was located at Diagon Alley.<ref name="PA4"/><ref name="HBP6"/>
  
−
*[[Flourish and Blotts]]: A popular bookshop in Diagon Alley where most [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students purchase their schoolbooks.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="HBP6"/><ref name="pottermore"/>
  
−
*[[Gambol and Japes Wizarding Joke Shop]]: Gambol and Japes Wizarding Joke Shop is located in Diagon Alley. [[Fred and George Weasley|Fred and George]], and [[Lee Jordan]] stocked up on [[Dr. Filibuster's Fabulous Wet-Start, No-Heat Fireworks]].<ref name="CS4"/>
  
−
*[[Gringotts Wizarding Bank]]: Gringotts is the only known bank of the wizarding world. It was created by the goblin [[Gringott]]. It is located in Diagon Alley and is owned and run by [[Goblin]]s. In addition to storing money and valuables for wizards, one can go there to exchange Muggle money for wizarding money.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="pottermore"/>
  
−
*[[Junk shop]]: A shop that sells secondhand items such as broken wands, lopsided scales, etc.<ref name="CS4"/><ref name="HBP12">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 12 (''Silver and Opals'')</ref><ref name="pottermore"/>
  
−
*[[Leaky Cauldron|The Leaky Cauldron]]: A popular Wizarding pub in [[London]]. It is the entrance to Diagon Alley.<ref name="PS5"/><ref name="CS4"/><ref name="PA4"/><ref name="HBP6"/><ref name="HBP32">''[[Harry Potter and the Half-Blood Prince]]'' - Chapter 32 (''Out of the Fire'')</ref><ref name="pottermore"/>
  
−
*[[Madam Malkin's Robes for All Occasions]]: Sometimes simply referred to as Madam Malkin's, it is a shop in Diagon Alley. Students get their [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] school uniforms there, and also dress robes, travelling cloaks, and the like.<ref name="PS5"/><ref name="PA4"/><ref name="HBP6"/><ref name="pottermore"/>
  
−
*[[Madam Primpernelle's Beautifying Potions]]: Located at 275 Diagon Alley, this shop helps witches getting rid of "warts and worse".<ref name="dpn">''[[Daily Prophet Newsletters]]''</ref>
  
−
*[[Magical Menagerie]]: One of the shops where students buy their pets and supplies.<ref name="PA4"/><ref name="pottermore"/>
  
−
*[[Obscurus Books]]: Located at 18a Diagon Alley, Obscurus is a Wizarding book publisher. Its range of titles include the popular ''[[Fantastic Beasts and Where to Find Them]]''.<ref name="fbwt">''[[Fantastic Beasts and Where to Find Them (real)]]''</ref>
  
−
*[[Ollivanders Wand Shop]]: Ollivanders Wand Shop is the sole wand shop of Diagon Alley. Peeling gold letters over the door of the shop read: Ollivanders: Makers of Fine Wands since 382 B.C.. The shop's display consists of a solitary wand laying on a faded purple cushion in the dusty window. The shop is tiny, empty except for a single, spindly chair in the corner. Thousands of narrow boxes containing wands are piled right up to the ceiling of the tiny shop, and the whole place has a thin layer of dust about it.<ref name="PS5"/><ref name="GF18">''[[Harry Potter and the Goblet of Fire]]'' - Chapter 18 (''The Weighing of the Wands'')</ref><ref name="HBP6"/><ref name="pottermore"/>
  
−
*[[Potage's Cauldron Shop]]: A shop that sells [[cauldron]]s.<ref name="PS5"/>
  
−
*[[Quality Quidditch Supplies]]: A shop in Diagon Alley. Its main products are things having to do with [[Quidditch]] such as [[Quaffle]]s, [[Bludger]]s, and [[broomstick]]s.<ref name="PA4"/>
  
−
*[[Rosa Lee Teabag]]: a teashop located in Diagon Alley as well as in [[Hogsmeade]].<ref name="lego1-4"/><ref name="lego5-7"/>
  
−
*[[Scribbulus Writing Instruments]]: A shop that sells ink and presumably other stationary items (quills, parchment).
  
−
*[[Secondhand robe shop]]: A shop that sells secondhand robes.
  
−
*[[Slug & Jiggers Apothecary]]: Where students buy their potion ingredients.<ref name="PS5"/><ref name="CS4"/><ref name="HBP6"/>
  
−
*[[Sugarplum's Sweets Shop]]: A shop that sells confections.<ref name="psvideo">''[[Harry Potter and the Philosopher's Stone (video game)]]''</ref><ref name="csfilm"/><ref name="hbpfilm"/><ref name="dhfilm1"/>
  
−
*[[TerrorTours]]: Located at 59 Diagon Alley, TerrorTours is presumably a travel agency for wizards and witches.
  
−
[[File:Exterior of Weasleys Wizards Wheezes shop.JPG|thumb|Weasley's Wizard Wheezes, a shop in Diagon Alley.]]
  
−
*[[The Ministry Press]]: A publishing house affiliated to the [[British Ministry of Magic|Ministry of Magic]].
  
−
*The [[Daily Prophet's main office]]: Presumably where the ''[[Daily Prophet]]'' newspapers are printed.
  
−
*[[Twilfitt and Tatting's]]: Twilfitt and Tatting's is a wizarding clothing shop located in Diagon Alley. Given that it is favoured by elitist pure-blood witch [[Narcissa Malfoy]], it is probably an upmarket shop.<ref name="HBP6"/>
  
−
*[[Weasleys' Wizard Wheezes]]: Located at 93 Diagon Alley, it is a joke shop owned by [[Fred and George Weasley]]. It sells practical joke objects, such as [[Extendable Ears]], a [[Reusable Hangman]], and Fred and George's special [[WonderWitch]] products, such as [[Love Potion|love potions]] and ten-second pimple remover. There is also a section of Muggle magic tricks in honour of their father [[Arthur Weasley|Arthur]]. They're not big sellers, but they do fairly well.<ref name="HBP6"/>
  
−
*[[Whizz Hard Books]]: Located at 129B Diagon Alley. Whizz Hard Books is a Wizarding book publisher. Its range of titles include the popular ''[[Quidditch Through the Ages]]'' and ''[[Hairy Snout, Human Heart]]''.<ref name="QTA">''[[Quidditch Through the Ages (real)]]''</ref>
  
−
*[[Wiseacre's Wizarding Equipment]]: A miscellaneous equipment shop.<ref name="hbpfilm"/><ref name="csfilm"/><ref name="dhfilm1">''[[Harry Potter and the Deathly Hallows: Part 1]]''</ref><ref name="dhvideo2">''[[Harry Potter and the Deathly Hallows: Part 2 (video game)]]''</ref>
  
−
*Various [[Diagon Alley stalls|stalls and peddlers]]: There are a variety of street peddlers who take up space in between shops out on the main thoroughfare of Diagon Alley. Included are: a flower vendor, a vendor who is selling roasted chestnuts, and a jewellery vendor.
  
   
 
==Etymology==
  
==Etymology==
Line 88: Line 256:
   
 
==Behind the scenes==
  
==Behind the scenes==
−
[[File:Lego Ally.jpg|thumb|right||The [[LEGO Harry Potter|LEGO]] version of Diagon Alley.]]
 +
[[File:Diagon Alley - Mary Grandpre.jpg|200px|thumb|Diagon Alley as illustrated by [[Mary GrandPré]] for {{PS}}]]
  +
[[File:Lego Ally.jpg|200px|thumb|The [[LEGO Harry Potter|LEGO]] version of Diagon Alley]]
−
*In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many Harry Potter and wizard themed items can be purchased.<ref>[http://www.whimsicalley.com/ www.whimsicalley.com]</ref>
  
  +
[[File:The Wizarding World of Harry Potter - Diagon Alley RenderingLR.jpg|200px|thumb|A drawing of Diagon Alley in the {{WWHP}}]]
  +
[[File:Diagon-alley.jpg|200px|thumb|Diagon Alley at the {{WWHP}}]]
  +
*In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many [[Wizarding World (franchise)|Harry Potter and wizard themed]] items can be purchased.<ref>[http://www.whimsicalley.com/ www.whimsicalley.com]</ref>
  +
*In the Spanish books, Diagon Alley was translated to "Callejón Diagon". The shopping centre X-Madrid in Alcorcón, Madrid, Spain, has a Harry Potter-themed shop named "Callejón Madriagon", which is a play on the original name.
 
*In the film ''Eat, Pray, Love'' there is a set that looks very much like the set used for Diagon Alley.
  
*In the film ''Eat, Pray, Love'' there is a set that looks very much like the set used for Diagon Alley.
−
*In the [[Harry Potter and the Philosopher's Stone (film)|film adaptation]] of ''[[Harry Potter and the Philosopher's Stone]]'', [[Rubeus Hagrid|Hagrid]] taps a series of bricks to enter Diagon Alley instead of one brick (three up two across).
 +
*In {{PS|FA}}, [[Rubeus Hagrid|Hagrid]] taps a series of bricks to enter Diagon Alley instead of one brick (three up two across).
 
*The 2-disc DVD edition of ''[[Harry Potter and the Chamber of Secrets (film)|Harry Potter and the Chamber of Secrets]]'' includes an interactive tour of Diagon Alley, including non-interactive interior views of several shops, and an interactive exploration of [[Flourish and Blotts]].
  
*The 2-disc DVD edition of ''[[Harry Potter and the Chamber of Secrets (film)|Harry Potter and the Chamber of Secrets]]'' includes an interactive tour of Diagon Alley, including non-interactive interior views of several shops, and an interactive exploration of [[Flourish and Blotts]].
−
[[File:Diagon alley entrance.jpg|thumb|right|[[Leaky Cauldron]] backyard leading to Diagon Alley]]
  
 
*As depicted in the films, Diagon Alley and Knockturn Alley are strictly pedestrian precincts, as the streets are too narrow to accommodate either vehicular or carriage traffic. Presumably magical means are exercised for stocking the shops, eliminating the need for standard transportation corridors.
  
*As depicted in the films, Diagon Alley and Knockturn Alley are strictly pedestrian precincts, as the streets are too narrow to accommodate either vehicular or carriage traffic. Presumably magical means are exercised for stocking the shops, eliminating the need for standard transportation corridors.
−
*As depicted in the films, Diagon Alley was inspired by the look of London in the [[1800s|early 1800s]], but with fantastical touches, such as buildlings leaning at such sharp angles that they would surely fall if not supported by magic.<ref name="popup">''[[Harry Potter: A Pop-Up Book]]'', Diagon Alley</ref>
 +
*As depicted in the films, Diagon Alley was inspired by the look of London in the [[1800s|early 1800s]], but with fantastical touches, such as buildlings leaning at such sharp angles that they would surely fall if not supported by magic.<ref name="popup">{{HPPU}}, Diagon Alley</ref>
−
*There is a [[LEGO Harry Potter|LEGO]] version which has a release date of [[1 January]], 2011. It has three main buildings. It includes mini-figures which have appeared in several of the [[Harry Potter films]].
 +
*There is a [[LEGO Harry Potter|LEGO]] set based on Diagon Alley, released on [[1 January]], 2011. It has three main buildings: Gringotts Wizarding Bank, Ollivanders, and Borgin and Burkes. It includes minifigures which have appeared in several of the [[Harry Potter (film series)|Harry Potter films]].
−
*Though Muggles are unable to view the Leaky Cauldron and thus reach the entrance to Diagon Alley, Hermione Granger's parents accompanied her on her trip in her [[second year]]. It is possible alternative arrangements are available for such cases, such as a temporary connection to the Floo Network.
 +
*Though Muggles are unable to view the [[Leaky Cauldron]] and thus reach the entrance to Diagon Alley, Hermione Granger's parents accompanied her on her trip in her [[second year]]. It is possible special arrangements are available for such cases, such as a temporary connection to the Floo Network, or family members being [[charm]]ed to allow them to see the pub.
  +
*There is a Diagon Alley in the Universal Studios theme park, joined with Knockturn Alley. It includes a lot of the same shops and buildings where one can purchase Harry Potter merchandise, such as Harry Potter-themed clothing in Madame Malkin's and wand replicas in Ollivander's and Gregorovitch's.
  +
*Some have proposed that Diagon Alley is based on Victoria St in Edinburgh, which is located a few blocks from the Elephant House café. Victoria St is a narrow, winding road with high shops on either side, including a book shop, a clothing shop, a joke shop at one end, and a shop that sells wands. However, Rowling has never mentioned Victoria St.
  +
*In order to fill all the Shops in Diagon Alley, set director Stephenie McMillan and her team went to antique shops, auctions and flea markets in the city and the countryside.
  +
*Crew members who went to purchase the items were asked not to say why they needed so many jars, books, or owl cages. One of the crew members told a shopkeeper the reason she was buying so many broomsticks was because she had to do a lot of sweeping!
  +
*{{PM}} had a feature on designing Diagon Alley.
   
 
==Appearances==
  
==Appearances==
 
{{Imagecat|Images of Diagon Alley}}
  
{{Imagecat|Images of Diagon Alley}}
  +
*{{PS}} {{1st}}
−
*''[[Harry Potter and the Philosopher's Stone]]'' {{1st}}
  
  +
*{{PS|F}}
−
*''[[Harry Potter and the Philosopher's Stone (film)]]''
  
  +
*{{PS|G}}
−
*''[[Harry Potter and the Philosopher's Stone (video game)]]''
  
  +
*{{COS}}
−
*''[[Harry Potter and the Chamber of Secrets]]''
  
  +
*{{COS|F}}
−
*''[[Harry Potter and the Chamber of Secrets (film)]]''
  
  +
*{{COS|G}}
−
*''[[Harry Potter and the Chamber of Secrets (video game)]]''
  
  +
*{{POA}}
−
*''[[Harry Potter and the Prisoner of Azkaban]]''
  
  +
*{{POA|F}} {{Mention}}
−
*''[[Harry Potter and the Prisoner of Azkaban (video game)]]'' {{Mention}}
  
  +
*{{POA|G}} {{Mention}}
−
*''[[Harry Potter and the Goblet of Fire]]'' {{mention}}
  
  +
*{{GOF}} {{Mention}}
−
*''[[Harry Potter and the Order of the Phoenix]]'' {{mention}}
  
  +
*{{OOTP}} {{Mention}}
−
*''[[Harry Potter and the Order of the Phoenix (film)]]'' {{Comment|Flashback in Disc 2}}
  
  +
*{{OOTP|F}} {{C|Flashback in Disc 2}}
−
*''[[Harry Potter and the Order of the Phoenix (video game)]]'' {{Mention}}
  
  +
*{{OOTP|G}} {{Mention}}
−
*''[[Harry Potter and the Half-Blood Prince]]''
  
  +
*{{HBP}}
−
*''[[Harry Potter and the Half-Blood Prince (film)]]''
  
  +
*{{HBP|F}}
−
*''[[Harry Potter and the Half-Blood Prince (video game)]]'' {{Comment|Cutscenes}}
  
  +
*{{HBP|G}} {{C|Cutscenes}}
−
*''[[Harry Potter and the Deathly Hallows]]''
  
  +
*{{DH}}
−
*''[[Harry Potter and the Deathly Hallows: Part 1]]''
  
  +
*{{DH|F1}}
−
*''[[Harry Potter and the Deathly Hallows: Part 2]]''
  
  +
*{{DH|F2}}
−
*''[[Harry Potter: A Pop-Up Book]]''
  
  +
*{{DH|G2}}
  +
*{{HPPU}}
  +
*{{QTA|R}} {{Mention}}
  +
*{{FB|R}} {{Mention}}
  +
*{{FB|F}} {{Mention|newspaper}}
  +
*{{COG}} {{Photograph}}
  +
*{{DP}} {{Mention}}
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[[Category:Diagon Alley|Diagon Alley]]

Latest revision as of 10:37, 8 April 2024

Hand pointing right transparent Warning!

At least some content in this article is derived from information featured in: Harry Potter: Hogwarts Mystery & Harry Potter: Puzzles & Spells & Harry Potter: Magic Awakened.
As such, spoilers will be present within the article.

"A cobblestoned shopping area for the wizarding world, where Hogwarts students can purchase necessary supplies."
— Description of Diagon Alley[src]

Diagon Alley was a cobblestoned wizarding alley and shopping area located in London, England behind a pub called the Leaky Cauldron. Inside the alley was an assortment of restaurants, shops, and other sights. All items on the Hogwarts supply list could be bought at Diagon Alley.

The alley was completely hidden from the Muggle world, which was right outside of its boundaries. It was very large in area and essentially the centre of wizarding London.[1][2] Consequently, the demand for space here was steep, and rent costed "loads of Galleons".[4]

Location

Diagon Alley was accessible from Muggle London through the Leaky Cauldron, which was on Charing Cross Road, set between a bookshop and a record shop. The Muggles who passed by the inn seem to be "quite unconscious" of its existence.[1] Knockturn Alley was an off shoot of Diagon Alley,[5] as were the areas of Horizont Alley and Carkitt Market.

Access

"Welcome, to Diagon Alley."
— Rubeus Hagrid introduces Harry Potter to the alley[src]
Tumblr lzgr9tz0u41qili3vo2 250

The entrance to Diagon Alley behind the Leaky Cauldron

The entrance was behind the Leaky Cauldron in a small, walled courtyard with a dustbin. Diagon Alley could be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (from the rubbish bin, three up and two across). The wall went in a small hole first but formed a large archway.[1] It could also be accessed by Floo Powder[5] and Apparition. There might have been other entrances as well.

Diagon Alley connected to a second, less reputable shopping district, Knockturn Alley.[5] This alley was completely devoted to the Dark Arts and was considered disreputable and "dodgy" by the wizarding community at large. A wizard seen visiting the alley was considered to be up to no good.[5]

Community

"Best thing about the shopkeepers here is that they're all honest."
— A female patron expresses her opinion of Diagon Alley[src]
DiagonAlleySouthSideChristmas PM

Diagon Alley South Side during the winter months

Inside the Alley was an assortment of restaurants, shops, and other sights; some even had tables out front with coloured umbrellas.[3] Particularly during the days or weeks before school starts at Hogwarts, the location was packed with witches and wizards, though shops were open year-round as witches and wizards travelled to the location for various goods.

While the shops included many school-supply locations, there were also many locations important to the wizarding world, such as Gringotts Wizarding Bank and Ollivanders. Diagon Alley was also the location of Weasleys' Wizard Wheezes, established by Fred and George Weasley shortly after leaving Hogwarts.[6]

History

Early history

Diagon alley entrance

The Leaky Cauldron backyard leading to Diagon Alley

The Leaky Cauldron was present long before Charing Cross Road was even planned in the nineteenth century; its true address was number one, Diagon Alley, and it was believed to have been built some time in the early 1500s, along with the rest of the wizarding street.[2]

It was a popular historical theory that the second oldest building in Diagon Alley was Gringotts Wizarding Bank and that the other shops grew up around it.[7] However, there is a possibility that Ollivanders was the oldest building, records dating back to the early fourth century B.C.[1]

Diagonalley

The bustle of Diagon Alley during the early 1990s

When the Statute of Secrecy was imposed Diagon Alley was hidden by the use of many powerful spells of concealment. The then Minister for Magic, Ulick Gamp, agreed to give the landlord of the day present at the Leaky Cauldron responsibility for letting people into Diagon Alley from his back yard.[2]

In 1926, one of the shops in Diagon Alley was burgled with the help of a Four-Headed Bird.[8]

Jacob's sibling's visits

Before the start of the 1984–1985 school year, Jacob's sibling met and befriended Rowan Khanna in Diagon Alley, where they went to purchase their school supplies before the start of their first year, including their first wand from Ollivanders and required textbooks from Flourish and Blotts.[9]

B2C4M3 Flourish and Blotts

Gilderoy Lockhart's book signing at Flourish and Blotts

In February 1988, around Valentine's Day, Gilderoy Lockhart held a book signing event in Flourish and Blotts for his book Voyages with Vampires, in which Jacob's sibling and several of their friends were invited to attend.[10]

During the 1988–1989 school year, Jacob's sibling and a friend ventured into Diagon Alley to enter Knockturn Alley. They also visited Flourish and Blotts were they met Madam Villanelle, in order to learn clues about their then missing brother. The two also had a skirmish in Knockturn Alley outside Borgin and Burkes with a Dark witch and other Dark wizards, whom Patricia Rakepick saved them from.[11] They also visited Ollivanders later that school year to purchase a second wand with Rakepick after it was broken.[12] They also visited Knockturn Alley to duel a Dark wizard for Mundungus Fletcher.[13]

Villanelle talking to Merula and Jacob's sibling HM510

Jacob's sibling in Flourish and Blotts talking to Villanelle

During the 1989–1990 school year, Jacob went to Flourish and Blotts again to research Mahoutokoro. Shortly after, their sibling entered the shop and asked Villanelle about their brother's visit.[14] During this year, they entered Knockturn Alley several times for various matters.[15][14][16][17][18][19] They visited Flourish and Blotts again with Chiara Lobosca and Talbott Winger to research Grindylows.[20] they infiltrated a meeting of 'R' disguised as Rakepick with Polyjuice Potion, resulting in a skirmish.[21] They also visited the shop again with Mundungus Fletcher to inquire information about a Dark witch who had been investigating Jacob's sibling wand. The two later witnessed Merula Snyde being initiated into 'R' in Knockturn Alley by the same Dark witch under Invisibility Cloaks.[22]

During the 1990–1991 school year, Zenith Xeep held a meet-and-greet event to market her hair care potion Xeep's Luscious Locks Solution in the Leaky Cauldron.[23] However, the potion induced potent memory loss in several Diagon Alley residents who drank it, including Garrick Ollivander and Villanelle.[24] Xeep, a Dark witch working for 'R', stole a wand from Ollivanders and placed a fake wand in its place. Xeep was confronted in Knockturn Alley by Jacob's sibling and duelled, where she drank the potion in response, erasing her memories.[25] Jacob's sibling later supplied the counter-serum to Xeep's potion to several Diagon Alley wizards and witches in Ollivanders, which prevented further memory loss for them.[26]

Jacob's sibling meeting Jacob in Diagon Alley HM741

Jacob and their sibling in Diagon Alley

Jacob's sibling and Jacob returned to Diagon Alley later this school year for an awkward dinner with their estranged father Peregrine in the Leaky Cauldron. Afterwards, the two siblings discussed the honesty of their father (who was the leader of 'R') and Jacob's past relationship with Olivia Green, the new Defence Against the Dark Arts professor at Hogwarts, whom Jacob's sibling was curious about. Jacob's sibling later encountered Ben Copper in Flourish and Blotts, who was there to study for his upcoming N.E.W.T.s and to remember his deceased friend Rowan Khanna, who loved going to the bookshop.[27]

Harry Potter's early visits

"There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon..."
— Harry Potter visits Diagon Alley for the first time[src]
Gringotts bank

Gringotts Wizarding Bank, as seen by Harry Potter in 1991

Harry Potter's first visit to Diagon Alley with Rubeus Hagrid marked his re-introduction to the wizarding world on 31 July 1991, his eleventh birthday. Harry's first stop was Gringotts Wizarding Bank, where he encountered Goblins for the first time. After entering the huge, grand bank and explaining what they wanted to a goblin, Hagrid and Harry were taken by Griphook down to the vaults on a speeding cart, which made Hagrid sick. First they stopped at the Potter vault, then continued to the higher security Vault 713, where Hagrid got the Philosopher's Stone.[1]

After obtaining money from the bank Hagrid helped Harry shop for his school supplies and purchased Harry's eleventh birthday present, the snowy owl Hedwig, from Eeylops Owl Emporium. Harry later named her Hedwig, a name he found in A History of Magic.[1]

Harry-potter1-ollivander harry

Harry visiting Ollivanders and obtaining his wand in 1991

Harry also purchased his wand from Ollivanders. After trying out a large number of wands, none of which seemed quite right, Harry was handed a holly and phoenix feather wand. Harry pays seven Galleons for the wand and leaves the shop. Also when visiting Diagon Alley, Harry remarked that he wished he had more than one pair of eyes to be able to take in all the sights the alley had to offer.[1]

Harry-potter2-movie-screencaps

Harry inside Flourish and Blotts in the summer of 1992

Harry, Hermione, and the Weasleys visited Flourish and Blotts to buy school books for their second year at Hogwarts. They discovered that Gilderoy Lockhart was signing his new book, Magical Me. When Lockhart spotted Harry, he dragged him up in front of the camera with him and announced to the crowd that he would be the new Defence Against the Dark Arts teacher at Hogwarts for the up coming year. After Harry escaped from the spotlight, Lucius Malfoy and Arthur Weasley got into a fight. Lucius used that moment to sneak the Diary into Ginny Weasley’s cauldron.[5][28]

B3C4M2 Magical Menagerie

The trio inside the Magical Menagerie during the summer of 1993

During the summer before his third year, Harry spent several weeks in Diagon Alley, staying in a room at the Leaky Cauldron by night and roaming the street by day, marvelling at the incredible shops and the witches and wizards, in from all over the country, who came by to do their shopping. He did his homework out in the open, ate free ice creams, picked up his books, and repeatedly stoped by Quality Quidditch Supplies to admire the Firebolt.

Ron, Hermione, and the rest of the Weasleys were also staying at the Leaky Cauldron. Hermione brought (despite Ron's protests) Crookshanks from the Magical Menagerie. That night, Harry overheard Mr and Mrs Weasley in conversation — and learned that Sirius Black was after him.[3]

Return of the Dark Lord

"The colourful, glittering window displays of spellbooks, potion ingredients, and cauldrons were lost to view, hidden behind the large Ministry of Magic posters that had been pasted over them... A few windows were boarded up, including those of Florean Fortescue's Ice Cream Parlour. On the other hand, a number of shabby-looking stalls had sprung up along the street."
— Description of Diagon Alley's gloominess[src]
Diagon alley 1998

Diagon Alley during the Second Wizarding War

Following Voldemort's return to power in 1996, wizards and witches no longer felt safe wandering out in public, and Diagon Alley changed dramatically. The once-crowded streets stood virtually empty, faces of Death Eaters plastered the fronts of once-bright shops, and street vendors popped up, hawking anti-Dark devices.[6]

Within another year and Voldemort's taking over of the Ministry of Magic, a large number of shops had closed, replaced by others devoted to the Dark Arts, and the street was filled with Muggle-borns who had been cast aside by the new system. Ollivanders and Florean Fortescue's Ice Cream Parlour were closed.[29]

After Voldemort's eventual downfall and the installation of Kingsley Shacklebolt as Minister for Magic, Diagon Alley eventually returned to its splendour of old.[30][31]

Later history

In 2008, Hagrid brought a new child to Diagon Alley to shop for their first year at Hogwarts. Diagon Alley had been repaired since the Second Wizarding War and any shops that had been closed were now reopened. They visited Madam Malkin's, Ollivanders and the Owl Post Office.[31]

Known businesses

"Even worse, the dark, narrow street Harry could see through the dusty shop window was definitely not Diagon Alley."
— Harry Potter in Knockturn Alley for the first time[src]
Shop(s) Notes Store front
2nd Hand Brooms A shop that sold used broomsticks.[32][33] 2nd Hand Brooms
Amanuensis Quills A shop in Diagon Alley that sold quills. It was next to Madam Malkin's Robes for All Occasions.[34]
Apothecary A store located at North Side, Diagon Alley which supplied merchants with ingredients for potion-making.
Apothecary 1
Broomstix A shop that sold broomsticks.[35][36][37]
Eeylops Owl Emporium A pet shop located in Diagon Alley that sold owls and various other things needed for the care of owls, like Owl Treats. It sold a variety of breeds, including screech, barn, tawny, brown, and snowy.[1][6][2]
Diagon Alley - Eeylops Owl Emporium
Florean Fortescue's Ice Cream Parlour It was a shop selling ice cream and was owned and operated by Florean Fortescue, and was located at Diagon Alley.[6][3]
Florean Fortescues 1
Flourish and Blotts A popular bookshop in Diagon Alley where most Hogwarts students purchased their schoolbooks.[1][6][5][3][2]
Flourish and Blotts 1
Gambol and Japes Wizarding Joke Shop Gambol and Japes Wizarding Joke Shop was located in Diagon Alley. Fred and George, and Lee Jordan stocked up on Dr Filibuster's Fabulous Wet-Start, No-Heat Fireworks.[5]
Gambol and Japes 1
Globus Mundi Travel Agents A wizarding travel agency
GlobusMundiTravelAgents
Gringotts Wizarding Bank Gringotts was the only known bank of the wizarding world. It was created by the goblin Gringott. It was located in Diagon Alley and owned and run by goblins. In addition to storing money and valuables for wizards, one could go there to exchange Muggle money for wizarding money.[1][5][3][2]
Gringotts bank
Healer Shop The Healer of this shop altruistically offered free treatment at her healing station, seeing it as her duty.[38][39]
Healershop
The Junk Shop A shop that sold secondhand items such as broken wands, lopsided scales, etc.[5][2][40]
Junk Shop 2
Leaky Cauldron A popular wizarding pub in London. It was the entrance to Diagon Alley.[1][6][5][3][41]
Madam Malkin's Robes for All Occasions Sometimes simply referred to as Madam Malkin's, it was a shop in Diagon Alley where students got their Hogwarts school uniforms, and also dress robes, travelling cloaks, and the like.[1][6][3][2]
Madam Malkin's
Madam Primpernelle's Beautifying Potions Located at 275 Diagon Alley, this shop helped witches getting rid of "warts and worse".[42]
Magical Menagerie One of the shops where students bought their pets and supplies.[3][2]
Magical Menagerie 1
Mr Mulpepper's Apothecary A shop which sold potion ingredients. It was established in 1106, and was located directly next door to its competitor Slug & Jiggers Apothecary.
MrMulpeppersApothecary2
Obscurus Books Located at 18a Diagon Alley, Obscurus was a wizarding book publisher. Its range of titles included the popular Fantastic Beasts and Where to Find Them.[43]
Obscurus Books 1
Ollivanders Ollivanders was the sole wand shop of Diagon Alley. Peeling gold letters over the door of the shop read: "Ollivanders: Makers of Fine Wands since 382 B.C.". The shop's display consisted of a solitary wand laying on a faded purple cushion in the dusty window. The shop was tiny, empty except for a single, spindly chair in the corner. Thousands of narrow boxes containing wands were piled right up to the ceiling of the tiny shop, and the whole place had a thin layer of dust about it.[1][6][2][44]
OllivandersWandShop
Owl Post Office An Owl Post Office that also sold owls.[31]
Potage's Cauldron Shop A shop that sold cauldrons.[1]
Potages Cauldron Shop
Potions for All Afflictions A Potions store known to sell Skele-Gro.
PotionsForAllAfflictions
Quality Quidditch Supplies A shop in Diagon Alley. Its main products were things having to do with Quidditch such as Quaffles, Bludgers and broomsticks.[3]
Quality Quidditch Supplies 1
Rosa Lee Teabag A teashop located in Diagon Alley as well as in Hogsmeade.[32][33]
Rosa Lee Teabag
Scribbulus Writing Instruments A shop that sold ink and presumably other stationary items (quills, parchment).[1][5]
Scribbulus Writing Implements1
Second-Hand Bookshop A shop that sold second-hand books.[5]
Second-Hand Robes A shop that sold second-hand robes.[5]
Second Hand Robes 2
Slug & Jiggers Apothecary This was where students bought their potion ingredients.[1][6][5]
Slug & Jiggers Apothecary1
Sugarplum's Sweets Shop A shop that sold confections.[36][37][38][45]
Sugarplums-sweetshop-diagon-alley
TerrorTours Located at 59 Diagon Alley, TerrorTours was presumably a travel agency for wizards and witches.
The Ministry Press A publishing house affiliated to the British Ministry of Magic.
The Daily Prophet's main office Presumably where the Daily Prophet newspapers were printed.
Daily Prophet 1
Twilfitt and Tattings Twilfitt and Tattings was a wizarding clothing shop located in Diagon Alley. Given that it was favoured by elitist pure-blood witch Narcissa Malfoy, it was probably an upmarket shop.[6]
Twilfit and Tattings 1
Weasleys' Wizard Wheezes Located at 93 Diagon Alley, it was a joke shop owned by Fred and George Weasley. It sold practical joke objects, such as Extendable Ears, a Reusable Hangman, and Fred and George's special WonderWitch products, such as love potions and ten-second pimple remover. There was also a section of Muggle magic tricks in honour of their father Arthur. They were not big sellers, but they did fairly well.[6]
Exterior of Weasleys Wizards Wheezes shop
Whizz Hard Books Located at 129B Diagon Alley. Whizz Hard Books was a wizarding book publisher. Its range of titles included the popular Quidditch Through the Ages and Hairy Snout, Human Heart.[46]
Whizz Hard Books
Wiseacre's Wizarding Equipment A miscellaneous equipment shop.[36][37][45][47]
Wiseacres Wizarding Equipment
ZA Coffee A coffee shop.[48]
ZA coffee sign MA
Various Stalls and Peddlers There were a variety of street peddlers who took up space in between shops out on the main thoroughfare of Diagon Alley. Included were a flower vendor, a vendor who was selling roasted chestnuts, and a jewellery vendor.

Other wizarding shopping areas

Etymology

The words "Diagon" and "Alley" when pronounced together, produce the word "diagonally" which is most probably the origin of the name "Diagon Alley". When Harry mispronounced the name due to inhaling a mouthful of ash, he landed in a fireplace in nearby Knockturn Alley.

Behind the scenes

Diagon Alley - Mary Grandpre

Diagon Alley as illustrated by Mary GrandPré for Harry Potter and the Philosopher's Stone

Lego Ally

The LEGO version of Diagon Alley

The Wizarding World of Harry Potter - Diagon Alley RenderingLR

A drawing of Diagon Alley in the The Wizarding World of Harry Potter

Diagon-alley

Diagon Alley at the The Wizarding World of Harry Potter

  • In the United States, there is a shop which is a remake of Diagon Alley in Los Angeles, California called Whimsic Alley (which is a play on the word "whimsically"). The store features false store fronts inside the shop which mimic those of the "real" Diagon Alley, where many Harry Potter and wizard themed items can be purchased.[49]
  • In the Spanish books, Diagon Alley was translated to "Callejón Diagon". The shopping centre X-Madrid in Alcorcón, Madrid, Spain, has a Harry Potter-themed shop named "Callejón Madriagon", which is a play on the original name.
  • In the film Eat, Pray, Love there is a set that looks very much like the set used for Diagon Alley.
  • In the film adaptation of Harry Potter and the Philosopher's Stone, Hagrid taps a series of bricks to enter Diagon Alley instead of one brick (three up two across).
  • The 2-disc DVD edition of Harry Potter and the Chamber of Secrets includes an interactive tour of Diagon Alley, including non-interactive interior views of several shops, and an interactive exploration of Flourish and Blotts.
  • As depicted in the films, Diagon Alley and Knockturn Alley are strictly pedestrian precincts, as the streets are too narrow to accommodate either vehicular or carriage traffic. Presumably magical means are exercised for stocking the shops, eliminating the need for standard transportation corridors.
  • As depicted in the films, Diagon Alley was inspired by the look of London in the early 1800s, but with fantastical touches, such as buildlings leaning at such sharp angles that they would surely fall if not supported by magic.[50]
  • There is a LEGO set based on Diagon Alley, released on 1 January, 2011. It has three main buildings: Gringotts Wizarding Bank, Ollivanders, and Borgin and Burkes. It includes minifigures which have appeared in several of the Harry Potter films.
  • Though Muggles are unable to view the Leaky Cauldron and thus reach the entrance to Diagon Alley, Hermione Granger's parents accompanied her on her trip in her second year. It is possible special arrangements are available for such cases, such as a temporary connection to the Floo Network, or family members being charmed to allow them to see the pub.
  • There is a Diagon Alley in the Universal Studios theme park, joined with Knockturn Alley. It includes a lot of the same shops and buildings where one can purchase Harry Potter merchandise, such as Harry Potter-themed clothing in Madame Malkin's and wand replicas in Ollivander's and Gregorovitch's.
  • Some have proposed that Diagon Alley is based on Victoria St in Edinburgh, which is located a few blocks from the Elephant House café. Victoria St is a narrow, winding road with high shops on either side, including a book shop, a clothing shop, a joke shop at one end, and a shop that sells wands. However, Rowling has never mentioned Victoria St.
  • In order to fill all the Shops in Diagon Alley, set director Stephenie McMillan and her team went to antique shops, auctions and flea markets in the city and the countryside.
  • Crew members who went to purchase the items were asked not to say why they needed so many jars, books, or owl cages. One of the crew members told a shopkeeper the reason she was buying so many broomsticks was because she had to do a lot of sweeping!
  • Pottermore had a feature on designing Diagon Alley.

Appearances

Wiki
The Harry Potter Wiki has 237 images related to Diagon Alley.

Notes and references

  1. ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 1.15 1.16 1.17 1.18 1.19 Harry Potter and the Philosopher's Stone, Chapter 5 (Diagon Alley)
  2. ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 Pottermore
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 Harry Potter and the Prisoner of Azkaban, Chapter 4 (The Leaky Cauldron)
  4. ↑ Harry Potter and the Order of the Phoenix, Chapter 30 (Grawp)
  5. ↑ 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 5.12 5.13 Harry Potter and the Chamber of Secrets, Chapter 4 (At Flourish and Blotts)
  6. ↑ 6.00 6.01 6.02 6.03 6.04 6.05 6.06 6.07 6.08 6.09 6.10 Harry Potter and the Half-Blood Prince, Chapter 6 (Draco's Detour)
  7. ↑ Third W.O.M.B.A.T. at J. K. Rowling's official site
  8. ↑ Fantastic Beasts and Where to Find Them (film) - (see this image)
  9. ↑ Harry Potter: Hogwarts Mystery, Year 1, Chapter 1 (Your Journey Begins)
  10. ↑ Harry Potter: Hogwarts Mystery, Year 4, "Valentine's Day" Achievement - Part 2, Side Quest "Heartfelt Invitations"
  11. ↑ Harry Potter: Hogwarts Mystery, Year 5, Chapter 10 (Knockturn Alley)
  12. ↑ Harry Potter: Hogwarts Mystery, Year 5, Chapter 17 (Broken Bonds)
  13. ↑ Harry Potter: Hogwarts Mystery, Year 5, Chapter 24 (Dark Pranks)
  14. ↑ 14.0 14.1 Harry Potter: Hogwarts Mystery, Year 6, Chapter 6 (On Jacob's Trail)
  15. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 4 (Friends in Low Places)
  16. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 9 (Artefact Check)
  17. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 10 (Cloaks and Conflicts)
  18. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 11 (Love in a Bottle)
  19. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 12 (Now You See Me)
  20. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 28 (Moving On)
  21. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 34 (Final Preparations)
  22. ↑ Harry Potter: Hogwarts Mystery, Year 6, Chapter 45 (The Messenger)
  23. ↑ Harry Potter: Hogwarts Mystery, Year 7, Chapter 12 (And Hello Magical Accidents and Catastrophes)
  24. ↑ Harry Potter: Hogwarts Mystery, Year 7, Chapter 13 (Side Effects May Include Memory Loss)
  25. ↑ Harry Potter: Hogwarts Mystery, Year 7, Chapter 14 (The Search for Zenith Xeep)
  26. ↑ Harry Potter: Hogwarts Mystery, Year 7, Chapter 15 (The Counter-Serum)
  27. ↑ Harry Potter: Hogwarts Mystery, Year 7, Chapter 41 (That's Awkward)
  28. ↑ Harry Potter and the Chamber of Secrets, Chapter 18 (Dobby's Reward)
  29. ↑ Harry Potter and the Deathly Hallows, Chapter 26 (Gringotts)
  30. ↑ Accio Quote!
  31. ↑ 31.0 31.1 31.2 Harry Potter: Magic Awakened, Year 1, My First Days at Hogwarts
  32. ↑ 32.0 32.1 LEGO Harry Potter: Years 1-4
  33. ↑ 33.0 33.1 LEGO Harry Potter: Years 5-7
  34. ↑ Harry Potter and the Chamber of Secrets (video game)
  35. ↑ Harry Potter and the Philosopher's Stone (film)
  36. ↑ 36.0 36.1 36.2 Harry Potter and the Chamber of Secrets (film)
  37. ↑ 37.0 37.1 37.2 Harry Potter and the Half-Blood Prince (film)
  38. ↑ 38.0 38.1 Harry Potter and the Philosopher's Stone (video game)
  39. ↑ Harry Potter and the Chamber of Secrets (video game)
  40. ↑ Harry Potter and the Half-Blood Prince, Chapter 12 (Silver and Opals)
  41. ↑ Writing by J. K. Rowling: "The Leaky Cauldron" at Wizarding World
  42. ↑ Daily Prophet Newsletters
  43. ↑ Fantastic Beasts and Where to Find Them
  44. ↑ Harry Potter and the Goblet of Fire, Chapter 18 (The Weighing of the Wands)
  45. ↑ 45.0 45.1 Harry Potter and the Deathly Hallows: Part 1
  46. ↑ Quidditch Through the Ages
  47. ↑ Harry Potter and the Deathly Hallows: Part 2 (video game)
  48. ↑ Harry Potter: Magic Awakened
  49. ↑ www.whimsicalley.com
  50. ↑ Harry Potter: A Pop-Up Book, Diagon Alley
London's wizarding quarter
England, Great Britain
Carkitt Market - Diagon Alley - Horizont Alley - Knockturn Alley
Diagon Alley
Shops

2nd Hand Brooms · Amanuensis Quills · Badeea Ali's uncle's tea shop · Bats! Bats! Bats! · Belcher's Bottled Beers · Bernie Balls Fireworks · Blinkhorn's workshop · Boogermongers · Boot and Shoemaker for Witches and Wizards · Brigg's Brooms · Bufo's · Broomstix · Broom Brakes Service · Broom Shop · Caput Mortuum · Cauldron Workshop · Cranville Quincey's Magical Junkshop · Creepy Scrawlers Stationers · Crispa Culpepper's Drugs & Preparations · Diagon Alley Arts Club · Diagon Alley cafés · The Diagon Dispensary · Eeylops Owl Emporium · Fine Enchanting Cauldrons · Flail & Hyde Furriers · Floo-Pow · Florean Fortescue's Ice Cream Parlour · Florist's stall · Flourish and Blotts · Gaberlunzie Garments · Gambol and Japes Wizarding Joke Shop · Grandma Gramercy's Grandiloquent Gramophones · The Harpy's Bazaar · Healer Shop · Herbert's Sherbets · J. Pippin's Potions · Janus Galloglass · Jimmy Kiddell's Wonderful Wands · The Junk Shop · Krakens · Madam Malkin's Robes for All Occasions · Madam Primpernelle's Beautifying Potions · The Magic Lantern · Magical Menagerie · Mandrake Mufflers · Marcus Minucius Myomancer · Mourning & Starr Armourers · Mr Milvus Grizedale, Kitemaker · Mr Mulpepper's Apothecary · Mr Trismus, Mouth Magician · Mulligrubs Materia Medica · Nell's Bells · Nollikins for Scrolls & Skins · Noltie's Botanical Novelties · Obscurus Books · Oldknowe Books · Ollivanders · Owl Post Office · Pettichaps · Potage's Cauldron Shop · Praedico Predico · Quality Quidditch Supplies · Rosa Lee Teabag · S. Starling · Scribbulus Writing Implements · Second-Hand Bookshop · Second-Hand Robes · Shrew & Scold's Bridal Wear · Slug & Jiggers Apothecary · Spindlewarps Wool Shop · Sugarplum's Sweets Shop · Surgical and Dental Operator · Tangle & Noils Wigmakers & Perruquiers · Tatoo Artist · The Three Sheets · Trading Card Shop · Tut's Nuts · Twilfitt and Tattings · Twinkle's Telescopes · Unidentified shop · Vietch's Leeches · Wand Showroom · Weasleys' Wizard Wheezes · What Larks! Songbird Specialists · Whizz Hard Books · Wiseacre's Wizarding Equipment · Wynch & Tugg Movers · ZA Coffee

Other services

Brews and Stews · Daily Prophet's main office · Diagon Alley stalls · GalleLoans · Gold Pole · Gringotts Wizarding Bank · The Ministry Press · Ollivanders Wand Repair and Re-Tooling · Peter Boat · TerrorTours

Locations

1 Diagon Alley · 129b Diagon Alley · 18a Diagon Alley · 275 Diagon Alley · 343 Diagon Alley South · 521 Diagon Alley · 59 Diagon Alley · 92 Diagon Alley · 93 Diagon Alley · 94 Diagon Alley · Penny Haywood's flat

Known residents and shop employees

Archibald Bennett · Broom Shop shopkeeper · Badeea Ali · Badeea Ali's uncle · Clutterbuck Crispe · Cranville Quincey · Daily Prophet personnel · Edwin Avarus · Florean Fortescue's Ice Cream Parlour attendant · Fred Weasley · Garrick Ollivander · George Weasley · Healer · Jimmy Kiddell · J. Pippin · Penny Haywood · Penny Haywood's flatmate · Madam Primpernelle · Manager of Gambol and Japes Wizarding Joke Shop · Mulpepper · Podric Batworthy · Ronald Weasley · Shimmy Hardoteer · Sugarplum · Unidentified florist in Diagon Alley · Verity · Villanelle

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