A billboard advertising Chesterfield gum

Chesterfield was a Muggle brand of mint-flavoured chewing gum.[1] A billboard advertising this product was erected in Times Square in 1926.[1]

Behind the scenes

  • The billboard featured in LEGO Dimensions appears to be based on a 1930 billboard for Chesterfield brand cigarettes.[2] The billboard was designed by married American advertising artists Otis and Dorothy Shepard, with Dorothy doing the lettering, while Otis did the image (basing the woman on her).[2] In LEGO Dimensions, the product was likely changed to gum either for copyright reasons, or to avoid a tobacco reference in a game targeted at younger players.


Notes and references